BTEC National Business Studies - Unit 9 Creative Product Promotion In this task explain the reasons behind the choice of media in a successful promotional campaign The target audience (target market – who is the product or service aimed at) * How to reach the target audience When advertising agencies work with their client companies‚ they use a number of criteria to decide which media to use. These include: * Promotional objectives of campaign * Cost of medium such as T.V. advertising
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Unit 16: Human Resource Management in Business ‘Managing People’ Describe how your organisation obtains the co-operation of its employees through the contract of employment and employee involvement techniques. Employee Co-operation Contracts of employment An employment contract is a written legal document that lays out binding terms and conditions of employment between an employee and an employer. The employers in ZARA need to makw sure that their employees are aware of what rights and responsibilities
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There are many ways that a business can motivate an employee. For a business like Campion the employees are teachers‚ site team and the headmaster. The headmaster runs the school and he is in charge of the teachers who need to be motivated in order to reach objectives. The school can be said to be a business in some ways. The headmaster would be the owner and the teachers etc. are the employees. The headmaster motivates the teachers in many ways and below we have three different perspectives of
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Minutes DATE: 19.10.2012 TIME: 10.00 to 10:30 LOCATION: room PARTICIPANTS: ABSENT TEAM MEMBERS: TOPIC WE SPOKE ABOUT: Our snack festival‚ prices on goods‚ location and what goods to sell. Also we talked about our individual roles such as‚ who is in charge of the money collection‚ who is selling and who is doing the advertising for our team. DECISIONS WE MADE: to do a festival on Wednesday from 10.30 till 11.00. We decided to sell outside the canteen by using a table and we decided
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Unit 15 Career Development P4 Here are many different methods for continuing professional development; here are a select few below. Case Study Method This gives a learner a case where they have to become the role of a certain person and make decisions themselves. This good as it gets the person to think about new situations they wouldn’t normally come across. This is similar to when I was working as a sales assistant in Sainsbury’s for my work experience with school‚ it helped me realise new
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P3 Market Research is the process of gathering‚ analysing and interpreting information about a market. You can be talking about a product or service to be offered for sale in that specific market and about the past‚ present and potential customers for the product or service. Market Research Includes: • Primary Research • Secondary Research • Quantitative Research • Qualitative Research • Uses of Market Research • Limitation of Market Research Primary research: This is where there is
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Introduction For this task I was asked to describe how these three factors; political‚ legal‚ social factors impact on my two chosen organisation which are Tesco and Wal-Mart impact on their activities‚ also its stakeholders. Political factor Tax Tax is an important political factor which is compulsory for everyone to pay including my two chosen organisation. The government takes tax out of my chosen organisation profit they make at the end of the month‚ this impacts them in a negative way as that
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method used by the researchers at Pinewood Hotel. Procedure The information used in this report was gained from several different sources. For example‚ I have used information from my P4 survey‚ as well as my P3‚ M2 presentation and my M1 table of various data collection methods. Findings To begin within the p4 task‚ we had to design and construct a questionnaire using surveys which included 15 questions. These questions were based on the market research objectives which were to investigate the
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Business Studies Controlled Assessment My small business introduction A brief description of my small business. My small business is a local business that is located near its potential customers on Nags Head Road‚ Enfield. This small business is a small off lenience that it is a sole trader however it does have two employees working for him regularly. A small selection of the products/services are that it provides for its customers if things like bread‚ sweets‚ drink‚ alcohol and a key meter
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Marketing planning is the plan that helps meeting goals and objectives within the plan of action‚ trying new things also evaluating the performance against marketing targets The marketing planning process includes… A pestle audit A swot analysis Setting smart objectives Determining strategy and tactics Evaluating the effectiveness of marketing activity Marketing planning process model -PESTLE and SWOT Pestle stands for political‚ economic‚ social technological‚ legal and
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