P1- Describe the role internet marketing has within a modern marketing context Introduction: In this report that I am preparing for my boss Mr Adam Croft describing what is marketing and include where I have got this definition from. After I will include a definition for internet marketing and reference this and also how these benefit to customers what role they play within the modern marketing environment. Also I will introduce two contrasting businesses and describe how they are using internet
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Opportunity to pool customer experiences This is where customers are able to write about their experience that they have recently had. This is usually either when they have stayed at a hotel or visited an attraction‚ or a restaurant. Customers are able to rate their experience and leave information on what they enjoyed and what they didn’t enjoy online. An example of this is Trip Advisor where customers can rate their experiences about different hotels all across the world. This benefits potential
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Business Unit 12 P4 Describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business. In this task I am going to be describing the opportunities and benefits of Nike using internet marketing within their marketing mix. E-marketing overall presents businesses such as Nike with opportunities to improve a business’s marketing effort as well as helping to gain a competitive advantage. Although e-marketing does provide these opportunities
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Intro a. Opportunities to access customers and markets b. Opportunities to improve availability c. Opportunities for business efficiency d. Search engines e. Promotion on websites and links f. How did these benefits help the business to change the marketing mix into 7p’s A. Opportunities to access customers and markets The most plane tickets for KLM are sold online so it is important that the website has a good access. On the website KLM has ticket‚ plane and in-flight information.
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Unit 16: Human Resource Management in Business ‘Managing People’ Describe how your organisation obtains the co-operation of its employees through the contract of employment and employee involvement techniques. Employee Co-operation Contracts of employment An employment contract is a written legal document that lays out binding terms and conditions of employment between an employee and an employer. The employers in ZARA need to makw sure that their employees are aware of what rights and responsibilities
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P4-Describe the benefits and opportunity to the business of using internet marketing within the marketing mix? An effective ’Marketing Mix’ including all 7 is a way of identifying a businesses achievements of marketing objectives‚ meeting customer needs‚ is balanced and consistent‚ creates a competitive advantage and matches corporate resources. ’It is known as a “mix” because each ingredient affects the other and the mix must overall be suitable to the target customer’. The 7p’s include:
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P4 - Describe the key benefits and opportunities presented by internet marketing activity for Viola Drinks Ltd. and again how this help formulate and change the marketing mix for the business. In this assignment I will describe the fundamental benefits and opportunities presented by internet marketing activity for Viola Drinks Ltd. and furthermore how this helps formulate and change the marketing mix for the business. Internet marketing brings a lot of opportunities and benefits to businesses
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Product Topshop benefits from personalisation of products as it helps the business recognise meeting the customer needs better because a customer can specifically make the product by itself online. This means that the business can attain greater customer satisfaction as well as ensure customers remain loyal. Personalisation can also create a better way of communicating and keeping a good relationship with the customer so they can revisit the website more frequently. Topshop are able to personalise
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ec A). Functional areas are mainly used in large businesses‚ because they usually work in departments‚ each department work using the functional areas that relate to it’s particular area. They are mainly used to ensure that business activities are carried out efficiently and are need if a business is to achieve it’s aims and objectives. The main functional areas in a business are: • Production • Research and development • Administration • Customer service • Sales • Marketing
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Unit 9 – P4 This assignment will focus on one promotional campaign and identify the main target market(s). Then focus on explaining the media used and the reasons behind the choices made. When choosing to develop a new promotional campaign a business would need to consider a few things before they make any decisions. These things are: * Target Market – The target market is one of the most critical things to consider when doing a new campaign. For the target market they have to consider: age
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