Unit 10: Unit code: QCF Level 3: Credit value: Market Research in Business H/502/5427 BTEC National 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to enable learners to develop an understanding of the fundamental concepts that underpin why businesses collect data about their market‚ how they collect and interpret it and how it can be used to support marketing decisions. Unit introduction It is generally accepted that having the appropriate information is the foundation
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In my investigation I will be studying the use of language during the live general election debates in 2010. The election was the first of its kind seen in the UK whereby all parties would take part in three live TV debates across three different broadcasters‚ Sky News‚ ITV and BBC. All questions asked were not disclosed to the leaders before the debate and of course‚ the stakes could not be higher‚ with a potential prime ministerial role on the line. The reason for my choice is simple‚ politics
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P3 In this task I will be explaining the role of advertising agencies in the development of a successful promotional campaign; however I will also be looking closely at what type of media they have been using to make adverts for the X-box one. Microsoft will have two ways of doing their promotional activities‚ such as outsourcing and in-housing. If Microsoft want to success better they will have to choose to outsource which means that they will have to give their promotional work to an advertising
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CHAPTER 1 THE PROBLEM AND ITS SETTING INTRODUCTION An Internet café or cybercafé is a place which provides internet access to the public‚ usually for a fee. These businesses usually provide snacks and drinks‚ hence the café in the name. The fee for using a computer is usually charged as a time-based rate. Internet cafés are a natural evolution of the traditional cafe. Cafés started as places for information exchange‚ and have always been used as places to read the paper‚ send postcards
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Assignment Brief Internet marketing is sometimes treated as a separate type of marketing but‚ in this unit‚ you will find that the underpinning marketing principles remain the same and are enhanced and supported by new technologies. The nature of technological development is such that information and communications technology (ICT) can seem to move faster than the market itself‚ so products and technologies are out of date almost as soon as they reach the mainstream customer. In this unit you will be
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Advantage of internet in doing business Convenience Reduced or no face to face contact with the customer. The business schedules time for customer response rather than being at the demand of the customer ‚ as in telephone or face-to-face contact Business can attend to their customers at any time‚ not just during normal trading hours Via social network‚ business can not only communicate with customers quickly but also retrieve customers’ feedback immediately and directly. Savings No shop
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Overall I think that P1 was a success. The group had good team dynamics and I feel that our design was successfully created and implemented. The team met weekly through the use of workshops and one or two meetings. This was to go over what needs to be done and what has been done already. Any major tasks were also divided between members and this is where we planned out our solution. Everyone contributed and no one was spoken over. However as we progressed through the project people became more familiar
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M1: Compare the similarities and differences in the practices and beliefs of individuals from two contrasting religious or secular groups. In M1 I will be discussing the similarities and differences of Islam and Christianity. I will be discussing about the religions origins‚ worship‚ festivals‚ clothing‚ beliefs and diet. Origins A similarity of Islam and Christianity is that they both believe in one God (Christianity Jesus) (Islam Allah). A difference is that both religions have different countries
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Social Media Right near the top half of the campaign text are three large buttons that are meant to help direct viewers to the JNCO social media pages. These buttons are highly visible and are a nice‚ graphic addition to the simple share button Kickstarter has on all campaigns. However‚ there are some usability issues with the buttons. The only one that actually opens the JNCO page on its respective site when clicked is the Facebook button. The other buttons simply take you to the sites homepage
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How we would like our team to function As our team currently has a Laissez Faire leadership style which is leaving the decision making and responsibility to others where-as on this task we would like to have a democratic leadership style where we have a strong leader but likes to listen to the other ideas of the team members and will consult with the members rather than tell. We would like to have clear team goals which have been delegated by the team leader because if they have been clearly set
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