Introduction A Strategic Business Unit (SBU) is when a unit comprises one or more products having a common market base whose manager has complete responsibility for integrating all function in to a strategy against an identifiable competitor. An SBU is composed of a product or product lines having identifiable independence from other products or product lines in term of competition‚ prices‚ substitutability of product‚ style/quality‚ and impact of product withdrawal. (Kendrick‚ 2009) Sometimes
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OF AGRICULTURAL MARKETING CO. LTD. 1 MARKETING MIX 3 PRODUCT 4 COMMUNICATION CHANNELS 4 DISTRIBUTION REVIEW: 4 PRODUCTION POSITIONING STRATEGY: 5 PRICING STRATEGY: 5 THE PROMOTIONAL TOOLS 5 FINDING SUMMARY 7 CONCLUSION 7 BIBLIOGRAPHY 9 INTRODUCTION In our country many organizations are performing a lot of activities to make efficient and effective their working condition or make the organization profitable through marketing and taking so many
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BUSINESS COMMUNICATION C3 M2 In this task‚ I will be producing a report on analysing the legal‚ ethical and operational issues in relation to the use of business information‚ using appropriate examples. I will also be explaining the advantages and disadvantages of each issue in relation to the use of business information. INFORMATION SECURITY: The protection of information and information systems against unauthorized access or modification of information‚ whether in storage‚ processing‚ or transit
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BTEC P2: Describe how you would build a cohesive team. In this task I will explain what cohesive team is and what kind of organisation are using it. Building a cohesive team will involve making sure that you have very good staff. It also means having a good communication skill in the team. This will make sure that the team understand what they are doing and that is a good sense of leadership in the organisation. NEXT Cohesive team building NEXT is one of the biggest retailers of fashion in the
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The Impact of the Internet on Business Current Uses of the Internet The Internet has a wide variety of uses. It provides an excellent means for disseminating information and communicating with other people in all regions of the world. While the greatest use of the Internet has been sharing information‚ other sources of use are rapidly developing. For instance‚ chat rooms‚ a space where people can go to discuss an assortment of issues‚ and Internet Commerce‚ which connects buyers and sellers online
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Business Marketing Strategies to Increase Profits What is a Marketing Strategy? A marketing strategy is the very foundation of a marketing plan. A good marketing strategy should have goals that are set by a sound marketing plan. A marketing plan consists of a series of steps to be taken for the successful implementation of the marketing strategy. Marketing strategies are a compass that indicate the right direction‚ and clarify what actions need to be taken when obstacles occur in the path of your
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The Integration of Computer in Manufacturing Business Executive Summary “Computer-integrated Manufacturing is the integration of total manufacturing enterprise by using integrated systems and data communication coupled with new managerial philosophies that improve organizational and personnel efficiency.” This is according to Erhums. This system helps to reduce problems regarding to the manufacturing of products with the help of the implementation of computers. This strategy helps to improve
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Unit 203 Unit 203- work in a business environment 1.1 describe what is meant by diversity and why it should be valued Diversity can be differences in race‚ heritage‚ customs‚ belief systems‚ physical appearance‚ mental capabilities; etc Diversity should be respected and valued because nobody is completely the same as anyone else‚ even within the categories above. People tend to reject what is different. We must value our diversity in order to work together. 1.2 describe how to treat
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Strategic planning determines where an organization is going over the next year or more‚ how it’s going to get there and how it’ll know if it got there or not. The focus of a strategic plan is usually on the entire organization‚ while the focus of a business plan is usually on a particular product‚ service or program. There are a variety of perspectives‚ models and approaches used in strategic planning. The way that a strategic plan is developed depends on the nature of the organization’s leadership
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BTEC Higher National Diploma in Business Unit 01: Organisation and Behaviour Name: Rahenara Begum Task 1: Understand the relationship between organisational structure and culture What is organisation behaviour? The impact that individuals groups and structure have on behavior within organisation effectiveness is known as Organizational behavior. Understanding the principles of the organisational behavior enables an understanding of how to relate to other members of the organisation. In a competitive
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