makes marketing on the Internet different from other forms of direct marketing media? The Internet is an interactive marketing medium for direct marketers offering information access and two-way communication with customers in real time via the computer. Interactivity is what makes marketing on the Internet different from other forms of direct marketing media. 2. What are some advantages of interactive media? i) Wide reach-The internet reaches
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DATE SET: 3/12/12 DATE OF SUBMISSION: LEARNING OUTCOMES: 1‚ 2‚ 3 & 4 LO1 Know the range of different businesses and their ownership . LO2 Understand how businesses are organised to achieve their purposes LO3 Know the impact of the economic environment on businesses LO4 Know how political‚ legal and social factors impact on business. Scenario: You work as a junior journalist for a newspaper which is planning to run a feature article on UK businesses. You have been
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Marketing Research for Pass1 Unit 3 Definition The management process through which goods and services move from concept to the customer. As a practice‚ it consists in coordination of four elements called 4P’s: (1) identification‚ selection‚ and development of a product‚ (2) determination of its price‚ (3) selection of a distribution channel to reach the customer’s place‚ and (4) development and implementation of a promotional strategy. As a philosophy‚ marketing is based on thinking about
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INTERNET MARKETING When you decide to have an internet marketing plan‚ you can start implementing it right away. I will come to the last step 1st!!! The last step is to start monitoring your internet marketing campaigns. confused? Well let me quote a personal example... My family is into marble and granite manufacturing and distribution business which also ends up retail sales at the office... NOW‚ Although it seems to be a very generic word‚ Marble or Granite‚ the significance and the depth
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31. Differentiate between Brainstorming and Reverse Brain-storming. Reverse brainstorming helps you solve problems by: combining brainstorming and reversal techniques. By combining these‚ you can extend your use of brainstorming to draw out even more creative ideas. To use this technique‚ you start with one of two "reverse" questions: Instead of asking‚ "How do I solve or prevent this problem?" ask‚ "How could I possibly cause the problem?" Instead of asking "How do I achieve these results?" ask
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Unit 45: Business Ethics Unit code: M/601/1024 QCF level: 5 Credit value: 15 credits Aim The aim of this unit is to introduce learners to the concept of business ethics and to examine its relevance when considering business objectives and responsibilities. Unit abstract Most businesses today are concerned about the impact of their activities on the business environment. Ethical concerns and greater consumer awareness have resulted in many businesses promoting their
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Internet Marketing: An Overview 1. Introduction During the past decade‚ the popularity of the Internet has been growing explosively. This trend is manifested in several ways. First‚ according to Cyberatlas.com (2002)‚ the Internet in the United States is growing at a rate of 2 million new Internet users each month; 143 million Americans (54 percent of the population) used the Internet in September 2001‚ a 26 percent increase over August 2000
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Business and Economics Unit Guide AFW3841 Lending decisions SYNOPSIS: Lending environment; decision making and organization of lending‚ lending policies and controls; behavioural aspects of decision making and decision-makers; retail‚ commercial and corporate lending; business expansions; off balance sheet lending; loan management and problem loans. Mode of delivery: Workload: ON-CAMPUS at Sunway This is a six credit point unit with three hours class contact per week over 12 teaching weeks
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Business Studies Revision- Enterprise Enterprise Almost any business or organisation can be called an enterprise‚ but the term usually refers to any process by which new business is formed and new products and services are created and brought to the market. Enterprises are usually led by an entrepreneur Entrepreneur Individuals who have an idea that they develop by setting up a new business and encouraging it to grow are called entrepreneurs. They take the risk and the subsequent profit that
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| | |Qualification |Unit number and title | |Edexcel BTEC Level 4 HNC in Business |Unit 3: Organisations and Behaviour Unit code H/601/0551 | | |
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