BTEC Level 3 in Business UNIT 3 - MARKETING ASSIGNMENT 1 P1 Marketing Techniques Graph below shows Ansoff’s Matrix strategies. Market penetration (existing product on existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty‚ encouraging more purchases‚ taking customers from rivals and converting non-users to users. An example of this strategy is
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Assignment Title: The role of marketing in organisations P1: Describe how marketing techniques are used to market products in two organisations. Task 1 (a) Tesco Growth strategy Tesco has a well established and reliable strategy for growth‚ which has allowed them to strengthen their business and drive expansion into new markets. The underlying principle for the strategy is to expand the range of business to allow them to deliver strong sustainable long-term growth by following the customers
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BTEC Level 3 Business Unit 2 Business Resources P3 Theory P3 ‘Describe the main physical and technological resources required in the operation of a selected organisation’. What are physical and technological resources? Physical resources are buildings‚ maintenance and security of a premises. Technological resources include the physical equipment‚ designs and drawings. Physical Resources Buildings and facilities: Any business needs a premise from where it can operate. E.g. Home
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Task 1 Describe the type of business‚ purpose and ownership of 2 contrasting types of businesses. Sole Trader A sole trader is a business owned by 1 person. It does not have limited liability meaning that if it fails and creates debts the owner is personally responsible for this. Sole trader’s usually have to work long hours and learn about all the aspects of business as many start up businesses cannot afford to hire people to take on other tasks. The owner is responsible for everything that goes
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BUSINESS-TO-BUSINESS MARKETING Analysing Marketing Issues for Hewitt Associates INTRODUCTION Business-to-Business (B2B) marketing is a discipline in its own right and one of the fastest developing fields of marketing. A business-to-business marketing organisation focuses on relationship building and communication through marketing activities. Nowadays‚ focus of marketing has shifted from tangible things to intangibles things like skills‚ information and knowledge. Business-to-business marketers
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Marketing Definition of marketing: The simple definition of marketing is the selling and promoting services or products. Marketing is also defined as meeting the customers’ needs. Effective marketing is based on a number of things for example; the product must reflect lifestyle to suit the customer’s needs; must have some sort of special features to create interest in order for the product to sell; must be a quality product; be affordable and value for money to be successful on the market.
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Assignment front sheet and brief for QCF BTEC Qualification Unit number and title Level 3 90 Credit Diploma in Business Unit-33 The Impact of Communications Technology on Business Learner name Lecturer name Colin McKerr or Jim A Hunter Date issued Hand in deadline Submitted on 6 October 2014 28 November 2014 28 November 2014 Assignment title Assignment 1 In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the
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is what a business uses to keep track of their finances throughout the previous twelve months. Keeping profit and loss accounts is very important because it helps the business keep track of what they are spending. It is important that a business keeps track of their finances so that they know how much money they expect to come in to the business and if they need to prepare for a drop or rise in profits. Keeping profit and loss accounts allows the business to see what months the business does well
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In a report you need to evaluate the effectiveness of the use of the techniques in marketing products in this business. How effective is it? Technique Effectiveness Relationship It is very important for Apple to have a good relationship with their customers because loyalty will greatly increase their profit. The good relationship Apple keeps with its customers through great customer service and good deals ensures that customers will keep coming back to buy more products. If their customers are
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Unit 8 LOA - Learning Review 1 Businesses organise themselves into different organisational structures which are hierarchical‚ flat‚ matrix‚ functional and divisional. A functional area is a department inside a business Administration– They carry out multiple support activities to help the business operations run smoothly. Customer Service- They help customers who have any questions‚ concern or complaints. Distribution- They make sure that the products are delivered to the right place‚ on time
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