Introduction In this assignment I will be focusing on the seven Ps and how they are used in business. I will be explaining what each one is and how it is used in the marketing mix also how the internet has an impact on businesses. Internet marketing Marketing segmentation Market segmentation is the process of dividing a market up into different groups of customers‚ in order to create different products to meet their specific needs. The most obvious type of segmentation is between customers who
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Describe the role internet marketing has within a modern marketing concept: Internet marketing is the promotion of products and services using the Internet. Lower Costs‚ Products and services and international customers are its main advantages. This Type of marketing also keeps digital customer data management and electronic customer Relationship management (ECRM)‚ which are widely used in businesses today. Different types businesses have benefited from internet marketing when it comes to cost
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Describe the main purpose of public health reports and the role of the organisations that may use them (P3). There were many reasons for inequalities in health in the UK. Although some parts of the country have poorer health records than others‚ this is linked to poverty rather than geography. Differences between the poorest and richest parts of Glasgow are greater than average differences between Scotland and South-East England. Black Report 1980: There were significant differences in life expectancy
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Analyse the benefits of internet marketing to customers (m1) Introduction In this report‚ analysis is going to be discussed in terms of how the following organisations; EasyJet‚ eBay and Debenhams‚ use internet marketing activates to build on conventional online and offline marketing principals‚ offering customers greater freedom of choice and benefits. EasyJet EasyJet is a British airline carrier that is based at London Luton Airport. EasyJet is the largest airline of the United Kingdom‚ by number
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Unit 3: Introduction to Marketing P3: Describe how a selected organisation uses marketing research to continue to the development of its marketing plans Marketing Research is the collection analysis and communication of information which assists decision making when marketing. Systematic research is organised with a clear method‚ gathering research is collecting the correct and appropriate data. Recording the data is when you put all gathered information in clear records which show your findings
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P3 Describe the current patterns of ill health and how they are monitored In the UK patterns of ill health are identified and monitored through the use of statistics which may be viewed on the National Statistics website. Responsible for producing statistics to be put together by our UK National Statistics organisation to illustrate patterns of ill health in the UK are government statistical departments. Government statistical departments that are major contributors to identifying and monitoring
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P3 Explain how businesses are classified using local and national examples For this part of my coursework I am going to find out about three different sectors which are primary‚ secondary‚ tertiary. For each of them I will give two examples for each local and national businesses. Primary Sector The activities of businesses in this sector are all involved with producing or obtaining raw materials or natural products from land or the sea. The main categories are shown in the following
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Marketing Research Market research indicates decisions made by a business‚ in this case Tesco‚ by helping the decision makers understand undercurrents of its market. This process involves research done on customers‚ competitors and the overall marketing environment. For example‚ when Tesco is promoting a product‚ they need to know the likes and dislikes of their targeted consumers in order to target the correct market successfully. They would also be required to research about their competitors
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means the business could be really big or small could be voluntary‚ private‚ public‚ national or global business but it still have to have a structure for it to run smoothly. By forming a business structure this allows the workers who to take instructions from and who is in control of them and People need to also know who they can turn to for support or discuss any concerns or issues bothering them. The type of structure that that most business use is a Hierarchal structure. A business could choose
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kind of business it is‚ the company will also need to provide the right building facilities. As well as these thing they also include: Sector centre‚ Access to distribution‚ Road/rails/air network- the company will need to make sure that their business is located in an area where customers can get access to it easily. Numbers of staff employed- is also important to think about how many staff you need in the business to carry out the job properly. If there are less staff then the business may not
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