HND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass:
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Unit 10 Introduction to marketing research M1 Explain the context in which different marketing research methods are appropriate. Customer Behaviour In order to effectively undertake market research on customer behaviour; such as expected prices‚ how they react to certain methods of research and what kind of care do the customers expect after the purchase is made‚ it would be best to use observation along with focus groups. Surveys‚ if used‚ should be done face to face by door knocking as it is more
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BTEC Level 3 in Business – Unit 4: Business Communication Context Businesses need accurate information. This information has to move between different individuals‚ different departments and different organisations. The information can be anything from a simple idea to masses of data on business performance. It can come from inside an organisation or from almost anywhere outside. Put simply‚ a business that does not plan how to deal with this information is a business much more likely to fail.
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Unit 13 M1 Document Purpose (what is it why is it used) Advantages Disadvantages Comparison (similarities and differences) Personal Personal specification specification is the skills that the candidate needs in order to work successfully at the workplace. This requires the ability of the candidate and satisfies the needs of the employer also shows of the candidate is capable of doing this job because some jobs need specific qualifications and skills which this part
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Assignment Brief Internet marketing is sometimes treated as a separate type of marketing but‚ in this unit‚ you will find that the underpinning marketing principles remain the same and are enhanced and supported by new technologies. The nature of technological development is such that information and communications technology (ICT) can seem to move faster than the market itself‚ so products and technologies are out of date almost as soon as they reach the mainstream customer. In this unit you will be
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Yasmin Yesilyurt Unit 20 M1 Assess how the social context may influence the ability of health education campaigns to change behaviour in relation to health. There are some issues when it comes to looking at how social context may influence the ability of health education campaigns to change behaviour in relation to health. One of these issues is financial constraint. This issue can put pressure on the public to try and fulfil leading a healthy lifestyle. Many people may not be able to afford the
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Unit 12: Business Online Assignment Brief 2012-2013 Edexcel BTEC Level 2 in Business ------------------------------------------------- Date assignment issued: 1 March 2013 ------------------------------------------------- Task submission closed: 29 April 2013 Contents Scenario 3 Task 1 4 Task 2 5 Task 3 6 Task 4 7 Task 5 8 Task 6: 9 Task 7 10 Task 7 11 Task 8 12 Task 9 13 Task 10 14 ScenarioYou are the winner of a Young Enterprise Award. You
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Edexcel Level 2 BTEC First Extended Certificate in Business |Assignment brief St. Ignatius College | |Unit number and title |Unit 12 Business Online | |Qualification |BTEC Level 2 First Extended Certificate in Business
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M1 Verbal Communication Verbal communication is an act of conveying messages‚ ideas and/or feelings through actively using the mouth. Verbal communication is the main way of communicating on a face-to-face basis. Among the key components of verbal communications are the following: words‚ sounds‚ speaking and language. Apple has used verbal communication in a variety of ways‚ one example of this is through advertising on the television. There are many advantages of verbal communication. The advantages
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Internet Marketing Assignment 2 Jack Simpson Introduction (P4) In internet marketing assignment 2 I am going to be describing the benefits and the opportunities of using internet marketing. I am going to be selecting an e business and explaining how internet marketing has made it more efficient‚ effective and successful. Also I am going to describe the challenges to a business of using the internet as a marketing
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