stations can choose their own programming under Section 326 - Communications Act - gives broadcasters freedom from censorship. American Radio has ‘format freedom’ Task - provide attractive programming to meet informational and entertainment needs of audience Matrix of Radio Programming Local Programming - original programming produced by radio station Prerecorded or Syndicated Programming - obtained from a commercial supplier outside the station Network Programming - obtained from radio nets
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Unit 9 P1: Describe the promotional mix used by two selected organisations for a selected product/service. Promotional mix for Tesco The promotional mix of a business is how a business attempts to communicate with various target audiences and is a key element in the overall marketing mix. Advertising: Tesco advertise there meal deal effectively‚ they can advertise their product through commercials‚ posters‚ leaflets and billboards‚ which are all effective in getting the message of
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Introduction to Marketing P1: Aims and Objectives and marketing Objectives Ansoff Matrix Describe the following Market Penetration Is to sell existing products to existing markets. Product Development Is selling new products to existing markets. Market Development Is to sell existing products to new markets. Diversification Is selling new products to new markets. Examples from Coca Cola
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P1: Exploring Creative Product Promotion Scenario: You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine. The two organisations that I am going to use to describe the promotional mix are world renowned companies in technology‚ Apple and Samsung. Apple and Samsung are without a doubt‚ leaders in their respective fields‚ in terms of technological
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Table of Contents Topic Page no. Introduction 2 Explain the communication process that applies to advertising and promotion (P1.1) 2-3 Explain the organisation of the advertising and promotions industry (P1.2) 3 Examine current trends in advertising and promotion (P1.4). 3-4 Explain the role of advertising in an integrated promotional strategy for a business or product decisions(P2.1) 4 Explain branding and how it is used to strengthen a business or product (P2.2) 5 Review the creative aspects of
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P1 The Tussauds This group is a now part of a Merlin Entertainments. It is also the world’s 2nd biggest leisure group; it is second because of Disney. This group is based in Poole‚ Dorset‚ from this it manages a lot of brands and also more than 50 attractions‚ some of the attractions are: * The Madame Tussauds (The Tussauds Group is now part of Merlin Entertainments) * Legoland Parks * Sealife Centres * Gardaland in Italy * The Dungeons and the London Eye
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Programming Programming Logic and Design‚ 6th Edition Chapter 3 Exercises 1. In Figure 3-10 the process of buying and planting flowers in the spring was shown using the same structures as the generic example in Figure 3-9. Describe some other process with which you are familiar using exactly the same logic. Answer: Student answers will vary widely. They should come up with processes that fit the generic logic shown in Figure 3-9. Some examples could include: making a dentist appointment
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P1:Present the initial business idea using relevant criteria. Unit 36 Introduction And Background In this task I am required to present the initial business idea in order to achieve this task. This task consists of 12 different slides covering up all the required data in order to present my initial business idea. Furthermore my reasons for going into business; ● To make an income. ● To gain control over my own career. ● You have an idea for a business. ● I want to have control over my own
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Unit 1 Communication and Employability Skills for IT Anwar Khan P1: Understand the personal attributes valued by employers There are two different skills‚ hard skill and soft skills. Soft skill is skills needed to get along with others and to socialize with others and also skills that we need or are everyday life such as attitude and strong communication whereas hard skills are skill that are taught or gained through experience. For example reading‚ writing‚ speaking a foreign language‚ and operating
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report contains a detailed analysis about the competitive situation between M1 and their rivals Star Hub and Sing Tel. This report includes external analysis (Opportunity‚ and Threat) and internal analysis (Strength‚ Weakness) of Mobile One and identifies Porter’s five Models to evaluate the competitive strategy for M1 that can contribute to long term sustainability of the organization. Moreover‚ a recommendation on M1’s future will be given. The references of the report are found from the internet
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