RESPONSE PAPER 9th Sep.‚ 2013 Peng Zhang MAIN IDEA The chapter 3 of Allen`s Chapter talk about the communication objectives and targeting issues. As the starting point of event planning‚ the second step is setting communication objectives based on situation analysis and fit with corporate and market objectives. While setting a communication objective‚ planner could use some tools such as gap analysis and Ansoff matrix within the SMART rules; meanwhile‚ the objective should follow the communication
Premium Event planning BMW Target market
MARKETING IN THE 21ST CENTURY COMMENTARY Implementation Strategies in the Market-Driven Strategy Era David W. Cravens Texas Christian University The very insightful analysis of marketing strategy implementation by Piercy (1998 [this issue]) points to several key issues concerning the role of marketing in the 21st century. Perhaps most compelling is his assessment of the potential threats to the role of marketing in the organization and implementation in particular. He examines several important
Premium Strategic management Strategic planning Strategy
Literary Analysis of 10-14: Lines ten through fourteen resolve the conflict of the poem. The speaker wants to be steadfast and unchanging like the star‚ but as humans‚ our lives here on earth are not eternal and are anything but steadfast. He desires a steadfast and eternal love and realizes that that will not happen here on earth. In line 10 and line 11 he uses the words "for ever" and in line 14 he uses the word "ever" in order to express the theme of the poem‚ grappling with eternity and love
Premium English-language films Poetry Stanza
CASE 14 NIKE‚ INC.: COST OF CAPITAL Cost of capital denotes the opportunity cost of using capital for a particular investment as oppose to the alternative investment which has similar systematic risk. It is extremely important since it is used in evaluating whether a project is feasible or not in the net present value (NPV) analysis‚ or in assessing the value of an asset. WACC (weighted average cost of capital) is the proportional average of each category of capital inside a firm (common
Premium Weighted average cost of capital Investment Stock market
Fda Event management Foundation Degree. Work Based Unit 1: Identify and argue the characteristics of the event management industry. How does the Event management industry contribute to the economy‚ and at what cost does this come to the environment? Are large scale events doing enough to lessen pollution at the expense of their success? Strengths and weaknesses of the Event Management industry in regards to economic value and environmental impacts
Premium Olympic Games Summer Olympic Games 2012 Summer Olympics
INVESTMENT STRATEGY REPORT Submitted to J. D. Williams‚ Inc. By Mizar Gonzalez Industrial Engineering Department Southern Polytechnic State university 404-519-2792 February 20‚ 2008 EXECUTIVE SUMMARY This report is our recommendation for an optimal investment strategy that would allow J. D. Williams‚ Inc. to maximize the annual yield of an investment of $800‚000 in a diversified portfolio of funds. To find the investment that would result in the greatest annual yield
Premium Investment Optimization Mutual fund
Great Expectations: A Character-Driven Novel The novel‚ Great Expectations‚ by Charles Dickens is heavily a character-driven novel due to the fact that the sequence of events in the novel are causes and effects of the actions of the characters as well as the interactions between them. The novel mainly depicts the growth and development of an orphan named Pip‚ who is greatly influenced by the other characters and became a gentleman and a bachelor in the end of the novel through his encounters with
Premium Great Expectations Charles Dickens Estella Havisham
An Impactful Event in History On December 14‚ 2012 many elementary school students and teachers died due to an awful shooting in Connecticut. The massacre of Sandy Hook elementary. ” Twenty students and six teachers to be exact.” says Jeffery Kluger author of Time magazine. This became a very impactful event in history all due to one person: Adam Lanza. Classes were under way at the school and about 700 students were present that day. As he entered he headed toward two kindergarten and first grade
Premium Columbine High School massacre Firearm Gun
disposal. Sport charities today form an increasingly important part for the local economy and also promoting healthy living at the same time (Filo‚ Groza and Fairley‚ 2012). Serve your racquets! A racquet sports charity event organised by Starry Family. It is a unique sport charity event as it only focuses on racquet based sports‚ organised to raise funds to help and support single parents in the State of Victoria‚ Australia. Serve your racquets! is to be held at major sporting venues in and around the
Premium Event management Event planning
A Project Report On C Programming Submitted TO‚ Submitted By‚ __________________ __________________ Grade: XII Date of Submission: __/__/____ Acknowledgement I am very thankful to everyone who all supported me‚ for I have completed my project effectively and moreover‚ on time. I am equally grateful to my computer teacher. He gave me moral support and guided me in different matters regarding the topic. He has been very kind and
Free