Hindustan Times Media 2011 Hindustan times media summer internship project Submitted by : Kushal Ghaskadvi (pgp20102481) Iilm institute for higher education Hindustan Times Media 2011 Hindustan times media summer internship project Submitted by : Kushal Ghaskadvi (pgp20102481) Iilm institute for higher education Table of content | Page numbers | Company overview | 4 | Agenda of the project | 5 | Business overview | 5 | Business model | 7 | HT Shoppers product | 8 | Ht
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Media planning is generally the task of a media agency and entails finding media platforms for a client’s brand or product to use. The job of media planning involves determining the best combination of media to achieve the marketing campaign objectives. In the process of planning the media planner needs to answer questions such as: How many of the audience can be reached through the various media? On which media (and ad vehicles) should the ads be placed? How frequent should the ads be placed
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The media equation is a theory developed by two professors of communication‚ Byron Reeves and Clifford Nass‚ at Stanford University. The theory is simple. They state that people treat the media as if they were real‚ hence the equation: media = real life. Basically Reeves and Nass are saying that people on an unconscious level perceive the media as real. People view objects of the media are talking to them personally. Reeves and Nass view things such as computers‚ televisions‚ radios‚ and other
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Elias Guadeloupe Mr. Mammen English 101 17 November 2013 Is Social Media helping or hurting our society? Throughout history‚ people have improved the way communication and human interaction can be made. From writing letters‚ to talking on the telephone‚ to texting and sending emails‚ the way we exchange information is always being improved upon. Social media is now the most popular way of communication. It is a means of exchange in which people form and share info and ideas in virtual communities
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PREVENTION‚ UNIVERSITY OF CALIFORNIA‚ RIVERSIDE Fact Sheet MEDIA VIOLENCE by Carmela Lomonaco‚ Tia Kim‚ and Lori Ottaviano Introduction Children and adolescents have access to and consume a variety of different media forms‚ including television‚ the Internet‚ music and music videos‚ film and video games‚ many of which contain high levels of violent content. The concern (and the controversy) lies in whether violent content in media affects a young person’s beliefs and behaviors‚ and more specifically
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The role and functions of the mass media are frequently a subject of debate in modern societies and critically asses a range of theories of their influence on beliefs and behaviours. From the beginning of 15th century with the development of media‚ it had the simple meaning of communication‚ which used tools to produce‚ store and deliver information. Later‚ society witnessed new ways of spreading more types of information as in data‚ image‚ sound and communication tools between people. Modalities
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Democracy’s "The Media: Vast Wasteland or New Frontier?" Jarol Manheim and Douglas Rushkoff present opposing views of the media. Both authors raise the questions of what the media represents and what messages the media tries to send to the public. Is the media’s coverage of events just for entertainment value or do the reports have political content and value? Are the viewers capable of distinguishing between the media’s glitz and the real facts? Do different sources of the media system actually
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Then after school or work we plug into the world of mass media; TV‚ computers‚ and magazines. We do all of this without actually realizing the amount of media we are consuming on a daily basis. Can we imagine a time period in which we are not allowed to use any kind of media‚ including TV‚ computers‚ magazines or mobile phones? Many of us would agree that this isn’t possible due to our obsession with mass media. It is a fact that the media has an impact in our lives. However‚ how it does it is a
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Identifying your social media users16 Common myths about Social Media17 Data leakage and non-disclosure17 Social Media Squatting18 A new generation of hackers18 The high cost of inaction19 Harm to brand reputation19 Lost productivity19 Strains on bandwidth20 Implementing effective Practices20 Recommendations 21 Creating an Account21 General Recommendations22 Conclusion26 References28 Abstract Social networking sites spread information faster than any other media. Over 50% of people
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Media Diet Diary Form Name: [Delete the example in the first row; change the date of Day 1 to reflect when you actually started this assignment. Put dates for days 2 to 5.] Day 1: Monday August 25th‚ 2014 Time (Start-Stop) Channel Device Activities Motivating Factors Reflections 08:30-08:35 Facebook Web Logged in quick to see if anyone watched my airshow video I posted from a few days back. Was just thinking about the owner of the company that had some aircraft in an airshow over
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