an organisation to different economic environments. The advice given for D1 on the assessment of ‘evaluate’ applies equally to this criterion. Economic Factors During the economic growth‚ the automobile industry was also growing‚ and Ford’s business expanded rapidly‚ and the demand for their products increased as people could afford luxury goods. During these times‚ customers could afford more so Ford was bringing out newer more expensive models. During the recession‚ Ford sold off its subsidiaries
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P3 Compare the way in which at least two organisations of your choice apply the marketing mix (7P’s) to the marketing planning process to achieve business objectives. • Definition of Marketing Mix The Chattered Institute of Marketing defines the marketing mix. “The combination of marketing inputs that affect customer motivation and behaviour these inputs traditionally encompass four controllable variables ‘the 4 Ps”: product‚ price‚ promotion‚ and place. The list has been extended to 7 Ps‚ the
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Arts Media & Enterprise CROSS COLLEGE ASSIGNMENT BRIEF –PART 1 Course BTEC L3 90 credit Diploma in Business AWB Qualication Title Level 3 Diploma in Business Unit - NAME & NO Unit 3 : Introduction to Marketing LEVEL 3 Assignment Title Exploring how different types of organisations use marketing tools and techniques Lecturer/Assessor John K. Wiafe Issue date 14 January 2015 Interim submission date 04 February 2015 final Submission date 10 February 2015 Student declaration: I declare that this assignment
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Unit 7 P1 Direct costs A cost that can be directly related to producing specific goods or performing a specific service. For example‚ the wages of an employee engaged in producing a product can be attributed directly to the cost of manufacturing that product. Variable costs Variable costs means the cost of production (cost of labour‚ material or overhead) that change according to the change in the volume of production units. Combined with fixed costs‚ variable costs make up the total cost of
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Assessment tool 2 (AT2) :Written/ Oral questions 1. Identify and describe three strategies you can use to manage your time. 1. Write a (to do) list. By writing a daily/weekly/monthly to do list will help organise and remind you of what needs to be done for whom and by when. No one’s memory is perfect and when under stress with competing demands‚ it is conceivable to forget things. The list will help you set out your time in priority order and organise consecutive activities so you are
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didn’t. There are three ways of refusing of defence: The judge gave an example of a man driving while getting stung by bees and losing control of the car this is an example of the driver not being at fault. This example would be obiter dicta. P7 Describe the process when making an act of parliament Manifesto: A public statement of policy and aims‚ especially one issued before an election by a political party or candidate.It is
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M1 assess the implications of health‚ safety and security legislation and regulations for a business role in a workplace environment. 1 Introduction In this report I am going to be talking about the role of the Health and Safety Officer in Kingston College. In this report I am going to be explaining the Health and Safety Officer’s role and responsibilities‚ the
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P3 In this task I will be explaining the role of advertising agencies in the development of a successful promotional campaign; however I will also be looking closely at what type of media they have been using to make adverts for the X-box one. Microsoft will have two ways of doing their promotional activities‚ such as outsourcing and in-housing. If Microsoft want to success better they will have to choose to outsource which means that they will have to give their promotional work to an advertising
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Queensmead School BTEC Level 3 Subsidiary Diploma in Business Unit: 3 Introduction to Marketing ( Pass criteria) HELPSHEET Task (P2) Describe the constraints and limitations under which marketers operate‚ making use of examples to explain your point. Grading Tip: Try to find examples where these laws have been contravened (broken to any degree). Useful websites are those belonging to Trading Standards and the Advertising Standards Authority. Breakdown of task: With
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Assignment: Starting a small business Unit: 36 - Task:3 = M1: (Merit Criteria) Scenario You have decided that you would like to investigate how it would be possible to establish your own business after you complete your BTEC National. Your investigation will enable you to investigate and identify the skills needed to run a successful small business. The term ‘small business’ is related to people operating on their own as sole traders or partnerships‚ and limited companies employing 10
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