According to‚ the Ansoff Product-Market Growth Matrix is an instrument in marketing that was developed by Igor Ansoff. In the Ansoff matrix‚ it allows the marketers to look at different ways to grow the business through existing products and markets and new products and markets. Moreover‚ the matrix is composed of four various strategies: - Market Penetration- market penetration is composed of existing products and markets‚ it occurs when an organisation enters an existing market with current
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Describe the different stakeholders who influence the purpose of two contrasting business. Stake Holders for Marks & Spencer’s and Pool Hayes Community School: 1. Customers 2. Management 3. Suppliers 4. Employees 5. Owners/Share holders 6. Trade Unions\Employer Associations 7. Local & National Communities 8. Environment 9. Government Customers are the most important stakeholders in Marks & Spencer’s as they are the people that by there products
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adopting eco-friendly practices and producing products that are environment friendly. Today‚ everyone is concerned about preventing environmental degradation. Retailers have sensed the need for green retailing and now most of the Indian retailers are stepping into this new avenue. Previously‚ green retailing was perceived as a ‘nice-to-have’ phenomenon. But lately‚ producers and consumers have realised that it is a ‘must-have’ phenomenon as environmental protection has become a priority. Green Retailers
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List of references 1. A relationship between CSR and Financial performance [online]. Retrieved from： http://www.springerlink.com/content/k32h077257618274/ 2. Berenbeim‚ R. (1987) ‘Corporate Ethics’‚ The Conference Board (New York)‚ pp. 3. 3. Carroll’ CSR theory[online]. Retrieved from: http://www.cbe.wwu.edu/dunn/rprnts.pyramidofcsr.pdf 4. Carroll‚ A.B (1991) ‘The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders’‚ Business
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Chapter 01 Introduction to the World of Retailing Multiple Choice Questions 1. (p. 6) What is retailing? A. It is the merchandising component of the retail mix. B. It is the set of business activities that adds value to the products and services sold to consumers for their personal use. C. It is the strategy retailers and vendors use to get products into the stores. D. It is the process of offering products in smaller quantities for consumer consumption patterns. E. It is the
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POWERPOINT: OFSTED REPORT The purpose of the information is to make sure that parents are made aware of the ‘Ofsted’ inspection that took place on the 19-20 March. They are very important t o schools and really can be a deciding factor in weather they can attract new pupils and keep them on. The parents need to be informed because it means that they keep up to dated with what’s going on and how the school is as a whole from a processionals point of view. The purpose is also to inform making that
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BizNow Edition 2 Article by Laws and Regulations in the Workplace There are hundreds of laws and regulations in the UK which are in place to protect all aspects of the workplace‚ from employees to employers. Ranging from the unwritten ethical issues‚ to the discrimination act of 1997. Every legal employee will be protected by the acts and laws put in place. The UK is governed by two key areas of legislation; laws passed within the UK; and laws passed within the EU. All 25 European states must
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Infections That Are Caused By Pathogens Pathogens are microorganisms that cause diseases are called pathogens. They are specialised to infect the human body tissues where they reproduce and cause damage that gives rise to the symptoms of the infection although this may happen the body is very good at repairing itself as the body fights back by mobilising its immune system to fight of the infection. Infection is an invasion by a multiplication of pathogenic microorganisms in a bodily part or
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the source 7. Describe how a voltmeter is placed in parallel with a component to measure the potential difference (voltage)‚ in volts‚ across it 8. Demonstrate an understanding that potential difference (voltage) is the energy transferred per unit charge passed and hence that the volt is a joule per coulomb 9. Investigate the relationship between potential difference (voltage)‚ current and resistance 10. Explain how changing the resistance in a circuit changes the current and how this can
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A CASE STUDY ON BIG BAZAAR – THE ROUTE TO THE INDIAN MASS MARKET SUBMITTED TO: Dr. Ravi Vaidya SEMESTER: IV BATCH: 2009-2011 SUBMITTED BY: Darshan Shah Shreya Shah Hitesh Nirmal Mayur Garmora S. R. LUTHRA INSTITUTE OF MANAGEMENT SURAT INDEX Sr. No. | Particulars | Page No. | 1 | About case | 3 | 2 | Question - one | 11 | 3 | Question – two | 11 | 4 | Question – three | 12 | 5 | Question – four | 12 | 6 | Bibliography | 12 | BIG BAZAAR – THE ROUTE TO
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