D1: Evaluate the influence different stakeholders exert in the organisation. Introduction Each stakeholder is important to the business‚ however‚ some are more important than others. I have chosen the top three that I think are the most important and in this word document‚ I will evaluate how these stakeholders influence the NHS and McDonalds. McDonalds Owners The owners are very important in McDonalds‚ because they’re the people that invest in the business and make sure that it runs smoothly
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Values can be political‚ social‚ moral and spiritual; and the values derived from our individual experience affect our behaviour. They define our self-concept‚ who‚ and what‚ we are; creating our character‚ forming our attitudes and driving our behaviour. People need to feel that they have a collective identity that they are good at whatever their chosen group does. Mostly‚ our values are fixed early in life by our parents or carer through a process called socialisation. Principles are based on values
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Experiential retailing is an interdisciplinary and innovative concept that crosses the fields of merchandising and hospitality management. Merchandising and hospitality industries‚ two of the largest industries worldwide‚ are merging as a single-source business offering total consumption experiences‚ as illustrated by many restaurants and soft-goods retailers who capitalize on each other for incremental profit. Experiential retailing is viewed from five key concepts: experiential consumption‚ symbolic
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UNIT 4: BUSINESS COMMUNICATION Assignment Five SCENARIO Report evaluating the appropriateness and effectiveness of business information used to make strategic decisions and its communication as key contributors to the success of Leicester College. Written by: Praful Pravinkumar Written for : Beverley Lake Submission Date: 23st January 2013 TERMS OF REFERENCE The following is a report evaluating the appropriateness of business information referred to by Leicester College to make strategic decisions
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Journal of Retailing 85 (2‚ 2009) 129–144 Understanding Retail Managers’ Role in the Sales of Products and Services Todd J. Arnold a‚∗ ‚ Robert W. Palmatier b‚1 ‚ Dhruv Grewal c‚2 ‚ Arun Sharma d‚3 Spears School of Business‚ Oklahoma State University‚ Stillwater‚ OK 74078‚ United States b University of Washington‚ Seattle‚ WA 98195-3200‚ United States c Babson College‚ Malloy Hall‚ Babson Park‚ MA 02457‚ United States d Department of Marketing‚ University of Miami‚ Jenkins Room 521‚ Coral Gables
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Perspectives on Retailing Overview: In this chapter‚ we acquaint you with the nature and scope of retailing. We present retailing as a major economic force in the United States and as a significant area for career opportunities. Finally‚ we introduce the approach to be used throughout this text as you study and learn about the operation of retail firms. Learning Objectives: After reading this chapter‚ you should be able to: 1. Explain what retailing is. 2. Explain why retailing is undergoing
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1.0 INTRODUCTION E-RETAILING Online retailing (also known as B2C or business-to-consumer e-commerce) is basically a Web-enabled interface between your company and your target consumer for selling products and services on the Web with the facility of online payment. Online retailing is the most famous and challenging innovation for the retail industry since the last two decades. It offers a new kind of distribution channel and unique options of collecting customer data and analysing buying patterns
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Unit 3 P1 Describe how marketing techniques are used in the marketing of products in two organisations Product cycle Introduction The businesses and products I chose happened to be‚ Nike and their Mercurial football boots‚ and Sony and their PS3 gaming console. I chose these products because I think they are both reasonably diverse‚ and in their time‚ both these products have experienced a range of sections within the product life cycle. For example‚ due to Nike’s football boots having to be constantly
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E-Retailing Retail is one of the more visible market sectors on the Web. In retail‚ merchants sell products and services directly to a buyer. E-retail‚ also called e-tail‚ occurs when retailers use the Web to sell their products and services (Sanchez 16). E-retailers constantly challenge the old ways of conducting business as they bring new products and services to market. All e-retailers‚ however‚ operate in a similar manner. A customer (consumer) visits an online business at the Web equivalent
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Unit 301 Understanding the Principles & Practices of Assessment No Learning Outcomes Assessment Criteria Evidence Guidelines 1. Understand the principles and requirements of assessment. 1.1 Explain the functions of assessment in learning & development. The roles of: Initial assessment in identifying learner needs Formative assessment in tracking learner progress Summative assessment in assessing learner needs 1.2 Define the key concepts & principles of assessment. The following key
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