ANSWER KEY A Name__________________________ Row__________ Marketing 3213 Summer 2011 Distance Learning Exam 3 Do not open this booklet until instructed to do so. Darken the correct answer to each of the questions on the answer
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MGMT305-1301B-06 Management Information Systems Shanika Buckner UNIT 3 IP 1. What Internet business model would be appropriate for the company to follow in creating a Web site and why? In creating a business model based on a website I would choose a virtual candy store. Having a virtual candy store would be an excellent idea for children and for those that has to travel to the candy store warehouses. Having a virtual candy store would also make it convenient for customers to shop and
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Developing a marketing mix for a new product or service. In this assignment I will be looking at how product and services are marketed and look at how a marketing mix is developed using the four P ’s: Product‚ Price‚ Place‚ and Promotion. The Marketing Mix provides an excellent framework for developing marketing plan. They are generally accepted as being made up of four parts which are: • Product • Price • promotion • place These are ideas to consider when marketing a product and shall be
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Unit 10 Introduction to marketing research D1-Evaluate the market research method used by Coke Zone. Is the use of research effective‚ modern‚ costly‚ tailored to the needs of the business? The choice of market research that Coke Zone has chosen is a good way of approaching their needs. Having the survey online and actually integrated within their site means not having to pay large fees to survey companies that charge to get results for a company’s survey. It is effective because the survey
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Chapter 3 Review 1. Which of the following is true about a TCP/IP network? A) The network uses only standards defined in TCP/IP RFCs. 2. Which of the following terms is not a common synonym for TCP/IP model? (Choose two answers.) D) TCP/IP mapping and C) Ethernet 3. Think generically about the idea of a networking standard‚ ignoring any particular standard or standards group. Which of the following is typically true of a standard? (Choose two answers.) B) It exists as a deployed network device
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terms of helping the development of a marketing plan for either McDonalds or Tesco (M2) Tesco uses primary type of research to gather information about its customers‚ competitors and the environment. Tesco collects information that has not been collected before and uses both internal and external primary research methods. Internal research includes: Tesco’s customer data whereas external research would include: questionnaires and surveys‚ experimental introduction of a new product‚ interviews and focus
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Developing your writing frame Take the assessment outcomes: Example: Unit 4 ‘Working with the 14-16 age range in the learning environment.’ Cut and Paste the four assessment outcomes: 1 research and write a report on current provision for 14 to 16 year olds and the legal framework in which it operates. Comment on how this has changed‚ evaluating its impact on your practice‚ and how working with the age group is affected by legislation. Include in your answer an outline of the roles
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Unit 3: P5 - Explain how and why groups of customers are targeted for selected products. When targeting a group of customers a business needs to choose an appropriate type of segmentation method. There are 5 types of segmentation that a business can use to target their customers. Demographical: taking a certain segment of the population and grouping them according to categories such as age‚ gender‚ income‚ occupation and so on. Psychographic: when a certain segment of the population is taken and
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Unit 3 : Unit 3: Legal Writing for the Client - Quiz Top of Form Time Remaining: Question 1. 1. A trial brief is a document prepared for use _____________. (Points : 2) in trial court — mostly for the attorney’s personal use — that summarizes the issues‚ the evidence and witnesses‚ and the law In an appellate court. It is the formal legal presentation of a party’s position and‚ as such‚ must comply with the receiving court’s specific requirements In a
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Chapter 1: Marketing Principles and Society Definitions: Chartered Institute of Marketing (CIM): The management process of anticipating‚ identifying and satisfying customer requirements profitably (CIM‚ 2001) The American Marketing Association: The activity‚ set of institutions and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large. (AMA‚ 2007) These definitions stress the importance of considering
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