A coherent marketing mix M3 unit 3 In this part of my assignment am going to be developing a coherent marketing mix. I think that the marketing mix should be coherent because for a product to be successful the marketing mix has to be logical‚ getting all the marketing mix right will determine the success or failure of the product. We decided to design and make a lipstick that will last for as long as wanted‚ forever even. We decided to call the product “Eva
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M1 - Unit 3 - Marketing Introduction - Introducing the Basics of Marketing Introduction: For this part of assignment I will compare similarities and differences of the marketing techniques both businesses carry out‚ even though Lidl and Tesco are in the same type of market‚ they achieve their market success in different ways. Even though Tesco and Lidl marketing techniques are pretty similar they still have a difference from each other when they use the Ansoff Matrix‚ which is used when the
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Unit 3: Introduction to Marketing P3 Describe how your selected organisation or any other organisation uses market research to contribute to its development plans. My selected organisation is McDonalds; I am going to talk about the organisation uses types of market research they do to contribute to its development plans. * Primary research * Secondary * Qualitative research * Quantitative research The reasons that the organisation needs to do market research because
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Introduction to Marketing P1: Aims and Objectives and marketing Objectives Ansoff Matrix Describe the following Market Penetration Is to sell existing products to existing markets. Product Development Is selling new products to existing markets. Market Development Is to sell existing products to new markets. Diversification Is selling new products to new markets. Examples from Coca Cola
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closer locations and the less popular times for further distances. So a challenge for this would be if you were trying to reach further distances you would have to use good marketing skills to have them come the distance for what you are advertising versus the closer distances that don’t need to worry as much about distant. 3. Discuss the relationship between competition and consumer expectations. a. When a consumer goes out to buy a certain product they have expectations of what they want it to
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Marketing planning is the plan that helps meeting goals and objectives within the plan of action‚ trying new things also evaluating the performance against marketing targets The marketing planning process includes… A pestle audit A swot analysis Setting smart objectives Determining strategy and tactics Evaluating the effectiveness of marketing activity Marketing planning process model -PESTLE and SWOT Pestle stands for political‚ economic‚ social technological‚ legal and
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college could consider making changes in their marketing plan. Student reps: The students union of The Oldham College are able to talk with each other and hear out the students suggestions‚ ideas and any complaints there may be; therefore they are there to put forth suggestions or complaints on behalf of the students‚ if the college feels that the suggestions made are necessary or that it may be of benefit they could consider making changes to their marketing plan to satisfy their students. Secondary
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P3 Market Research is the process of gathering‚ analysing and interpreting information about a market. You can be talking about a product or service to be offered for sale in that specific market and about the past‚ present and potential customers for the product or service. Market Research Includes: • Primary Research • Secondary Research • Quantitative Research • Qualitative Research • Uses of Market Research • Limitation of Market Research Primary research: This is where there is
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Limitations and Constraints – P2 Legal constraints Sale of Goods Act 1979 The Consumer Protection from Unfair Trading Regulations 2008 Consumer Credit Acts 1974 and 2006 Consumer Protection (Distance Selling) Regulations Data Protection Act 1998 Sales of Goods Act 1979 Under the Sales of Goods Act 1979 a company has to follow rules and regulations by law; this gives customers certain legal rights such as the right to return an item that may be faulty‚ if they want a refund
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Unit 3 assignment 3 Nathan Campbell Accuracy The college managers will want to get data that is accurate. The information’s accuracy can checked by things such as calculators or by other means. Another way of making sure the data is accurate is to do things like Double checking the data or getting someone else to also look at the data. One benefit of a information system is that they are easy and quick
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