P3 Market Research is the process of gathering‚ analysing and interpreting information about a market. You can be talking about a product or service to be offered for sale in that specific market and about the past‚ present and potential customers for the product or service. Market Research Includes: • Primary Research • Secondary Research • Quantitative Research • Qualitative Research • Uses of Market Research • Limitation of Market Research Primary research: This is where there is
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Introduction to Marketing P1: Aims and Objectives and marketing Objectives Ansoff Matrix Describe the following Market Penetration Is to sell existing products to existing markets. Product Development Is selling new products to existing markets. Market Development Is to sell existing products to new markets. Diversification Is selling new products to new markets. Examples from Coca Cola
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closer locations and the less popular times for further distances. So a challenge for this would be if you were trying to reach further distances you would have to use good marketing skills to have them come the distance for what you are advertising versus the closer distances that don’t need to worry as much about distant. 3. Discuss the relationship between competition and consumer expectations. a. When a consumer goes out to buy a certain product they have expectations of what they want it to
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Marketing planning is the plan that helps meeting goals and objectives within the plan of action‚ trying new things also evaluating the performance against marketing targets The marketing planning process includes… A pestle audit A swot analysis Setting smart objectives Determining strategy and tactics Evaluating the effectiveness of marketing activity Marketing planning process model -PESTLE and SWOT Pestle stands for political‚ economic‚ social technological‚ legal and
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Limitations and Constraints – P2 Legal constraints Sale of Goods Act 1979 The Consumer Protection from Unfair Trading Regulations 2008 Consumer Credit Acts 1974 and 2006 Consumer Protection (Distance Selling) Regulations Data Protection Act 1998 Sales of Goods Act 1979 Under the Sales of Goods Act 1979 a company has to follow rules and regulations by law; this gives customers certain legal rights such as the right to return an item that may be faulty‚ if they want a refund
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Marketing Research Market research indicates decisions made by a business‚ in this case Tesco‚ by helping the decision makers understand undercurrents of its market. This process involves research done on customers‚ competitors and the overall marketing environment. For example‚ when Tesco is promoting a product‚ they need to know the likes and dislikes of their targeted consumers in order to target the correct market successfully. They would also be required to research about their competitors
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UNIT 3: INTRODUCTION TO MARKETING P1 In this task I am going to describe how marketing techniques are used to market products in two organisations I have selected which are Tesco and MacDonald’s. Tesco is an international grocery and a general merchandising retailer in the United Kingdom. It’s the third largest retailer in the world and the second largest by profits. There are Tesco stores in fourteen countries in North America‚ Asia and Europe. Tesco are also known for being the grocery market
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Unit 33 assignment 3 P3 When visiting the website www.nielsen-netrating.com you are taken straight to a page in which you decide which country you want to search business solutions for. This then takes you to a page relevant for that. By sectioning the website by country’s it will mean the user will only be getting answers relevant to the country they want them for which is a useful filter for them. It works by getting people to become a member of the site in order for them to monitor internet behaviour
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According to‚ the Ansoff Product-Market Growth Matrix is an instrument in marketing that was developed by Igor Ansoff. In the Ansoff matrix‚ it allows the marketers to look at different ways to grow the business through existing products and markets and new products and markets. Moreover‚ the matrix is composed of four various strategies: - Market Penetration- market penetration is composed of existing products and markets‚ it occurs when an organisation enters an existing market with current
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Describe the types of resources available for producing high quality and attractive documents High quality Photocopier and someone who has the skills to use it to ensure you get a neat and clear print each time. A scanner to ensure that you can scan the document with ease when you need to and are able to keep the original. A computer to process and operate all the above machines High quality software‚ and ensure that it is up to date. Tape‚ Folders‚ Binding machine depending on the you
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