Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation‚ evaluation and selection of market-oriented strategies and therefore contribute to
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Here is your sample essay on marketing by Smriti Chand Business The word marketing means different things to different people. A salesman understands by marketing his selling activities of oral presentation with a view to effectuate the exchange of money for the benefits offered by his product. To an advertising man‚ it means advertising media selection and a host of activities related to the advertising function. However‚ advertising is much more than these activities and along with the
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I will be explaining what equality‚ diversity and right mean in health social care I will start with the definition and then give an example for each different term. P2- describes discriminatory practice in health and social care. This topic will focus on discrimination and discriminatory practice. When discriminations happen it can have a very negative effect. When people discriminate they treat the individuals they are discriminating against differently from others. People can be discriminated
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How we would like our team to function As our team currently has a Laissez Faire leadership style which is leaving the decision making and responsibility to others where-as on this task we would like to have a democratic leadership style where we have a strong leader but likes to listen to the other ideas of the team members and will consult with the members rather than tell. We would like to have clear team goals which have been delegated by the team leader because if they have been clearly set
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Unit 10 Introduction to marketing research M1 Explain the context in which different marketing research methods are appropriate. Customer Behaviour In order to effectively undertake market research on customer behaviour; such as expected prices‚ how they react to certain methods of research and what kind of care do the customers expect after the purchase is made‚ it would be best to use observation along with focus groups. Surveys‚ if used‚ should be done face to face by door knocking as it is more
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P2‚ P3‚ M2 & D1 ‘The Zone’ A report about all the different types of therapies of which will be used This report seeks to help find out about all the different types of therapies in which could be used within ‘The Zone’. These therapies will be used to help reduce some of the problems within the local area‚ and due to the fact that ‘The Zone’ is located within a deprived area I will be researching about therapies of which could help individuals with substance misuse‚ dysfunctional family issues
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Ashleigh Goldie 401730 P2 – Explain different psychological approaches to health practice P3 - Explain different psychological approaches to social care practice In this assignment I am going to look at four different psychological approaches and how they can be linked to health and social care situations‚ two of the approaches will be linked to health care situations and the other two to social care situations. The first approach that I am going to link to a social care situation is the behaviourist
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Organisation and naming of files: This is important as it allows people to have organisation on their device. It also helps people to see where each file is and they can locate it without any problems. It’s also important as files can be lost if they are all mixed up and can stop people from getting their work and any other files which they may need. By being able to organise the files that you need allows you access them a lot easier for example you can make folders for each subject or year‚ and
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Constraints of marketing Legal aspects There are four legal aspects that can limit and constrain your marketing‚ these are the sales of goods act 1979‚ and this law means that all products must be ‘as described’ of ‘a reasonable quality’ and be suitable for everyday purpose and also any specific purpose agreed. E.g. a waterproof coat must be waterproof. Another legal aspect is the trade descriptions act this means that a product cannot be sold by misleading the buyer‚ in the way the product was
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In this task I will be discussing how two different businesses such as Carphone warehouse and dogs trust are organised. All sorts of businesses has to have a structure of some sort which means the business could be really big or small could be voluntary‚ private‚ public‚ national or global business but it still have to have a structure for it to run smoothly. By forming a business structure this allows the workers who to take instructions from and who is in control of them and People need to also
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