Introduction to Marketing P1: Aims and Objectives and marketing Objectives Ansoff Matrix Describe the following Market Penetration Is to sell existing products to existing markets. Product Development Is selling new products to existing markets. Market Development Is to sell existing products to new markets. Diversification Is selling new products to new markets. Examples from Coca Cola
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Unit 3 - Introduction to Marketing P1: Describe how marketing techniques are used to market products/services in two organisations Role of Marketing Marketing is the process of communicating the value of a product or service to customers for the purpose of sales. It is a critical business function for attracting customers. Marketing activities and strategies result in making products available that satisfy customers whilst making profit. The broad field of marketing activities can be condensed
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P1 - Know the role of marketing in organisations British Sky Broadcasting Group (Public limited Company) The ‘BskyB’ which is commonly known to and referred to as ‘Sky’ is a British based satellite broadcasting‚ broadband and telephone services company. Cadbury Enterprises pte Ltd (private limited) Cadbury Enterprises pte Ltd‚ commonly known as ‘Cadbury’ is a British confectionery company‚ which is best known for their confectionary products such as ‘Dairy Milk’ chocolate‚ ‘Crème Eggs’ and
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P1: explain potential hazards and the harm that may arise from each in a health or social care setting. To achieve P1 you need to explore the hazards that might arise in a health and social care setting. The focus is on explaining hazards that may arise for a specific service user group (elderly‚ young children‚ young adults with learning difficulties) when providing services for that particular group. It is a good idea to base P1 on a particular setting‚ the setting that you plan to carry
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Describe the purpose of accounting for an organization P1 * Purpose of Accounting in Business The main aim of any business is to earn profits and also to remain solvent‚ i.e.‚ it should have enough resources to pay its employees‚ creditors and to carry on with the day-to-day activities of the business. The main purpose of accounting system is to prepare financial statements‚ that will help the various external and internal parties of the business to appraise the profitability as well as the
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Riverglade House induction sheet on Health‚ Safety and Security for new staff members. A hazard is things that can cause harm to someone. A lot of hazards are potential dangers that can be avoided. Dementia is a chronic or persistent disorder of the mental processes caused by brain disease or injury and marked by memory disorders‚ personality changes‚ and impaired reasoning. (https://www.google.co.uk/#q=definition+of+dementia‚ 20/1/14). Dementia is a progressive disease which means that it gets
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P11- Explain Human Factors reporting procedures When a major incident occurs in the aviation industry this has to be reported to the right person‚ authority‚ organisation and health and safety procedures must be followed. If there was a serious air crash this would be reported to the AAIB‚ CAA and the HSE. All of these organisations would document all factors of their investigation and put in place key factors and procedures to follow to ensure that it doesn’t happen again. All accidents and incidents
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According to‚ the Ansoff Product-Market Growth Matrix is an instrument in marketing that was developed by Igor Ansoff. In the Ansoff matrix‚ it allows the marketers to look at different ways to grow the business through existing products and markets and new products and markets. Moreover‚ the matrix is composed of four various strategies: - Market Penetration- market penetration is composed of existing products and markets‚ it occurs when an organisation enters an existing market with current
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P1: Describe how marketing techniques are used to market products in two organisations. In the assignment I am going to describe how marketing techniques such as branding‚ relationship marketing and growth matrix are being used by Kellogg’s and diesel. There are so many different types of methods that are being used in marketing to make your business becoming more successful. The first one is branding‚ branding is a very important part of marketing because this tells the consumers who owns
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National Diploma in Business Level 3 Programme Number JW478 Unit Number and Title Unit 3 Introduction to Marketing Unit Code Y/502/5411 Coursework Title Assignment 1 Marketing Techniques Coursework Number 1 Information about each Coursework Task: Task No Assessment and Grading Criteria Assessment Methods / Evidence Hand out Date Hand in Date 1-3 Task 1 addresses P2 Task 2 Addresses P1 Task 3 Addresses M1 The task
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