UNIT 3: INTRODUCTION TO MARKETING P1 In this task I am going to describe how marketing techniques are used to market products in two organisations I have selected which are Tesco and MacDonald’s. Tesco is an international grocery and a general merchandising retailer in the United Kingdom. It’s the third largest retailer in the world and the second largest by profits. There are Tesco stores in fourteen countries in North America‚ Asia and Europe. Tesco are also known for being the grocery market
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Project Management Investigation of the Planning of a Low-rise Domestic or Commercial Building and Production of Planning Documentation Portfolio Task 1 (For P1): Pre-Construction Phase Client brief: The client brief is where the client and the architect sit down with each other and discuss what the client wants built. The architect usually asks a range of questions to be able to do a suitable design as accurate as possible to the client’s needs. The budget for the project is also confirmed
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Unit 3 P1 Describe how marketing techniques are used in the marketing of products in two organisations Product cycle Introduction The businesses and products I chose happened to be‚ Nike and their Mercurial football boots‚ and Sony and their PS3 gaming console. I chose these products because I think they are both reasonably diverse‚ and in their time‚ both these products have experienced a range of sections within the product life cycle. For example‚ due to Nike’s football boots having to be constantly
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P1 The Tussauds This group is a now part of a Merlin Entertainments. It is also the world’s 2nd biggest leisure group; it is second because of Disney. This group is based in Poole‚ Dorset‚ from this it manages a lot of brands and also more than 50 attractions‚ some of the attractions are: * The Madame Tussauds (The Tussauds Group is now part of Merlin Entertainments) * Legoland Parks * Sealife Centres * Gardaland in Italy * The Dungeons and the London Eye
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Contents P1 Introduction When working in a health and social environment‚ it is important that the surrounding nature is safe and free of any potential harm. A hazard is something that can possibly cause you this danger. Hazards range from something being misplaced to a broken object. When identifying a hazard‚ risk assessments would take place to find out the best and quickest solution to prevent any danger. The definition of a risk is the probability
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money. This will allow you to evaluate your performance to your competition. However‚ it is important to do this with similar sized companies otherwise the financial data would be irrelevant. Purpose of information https://prezi.com/nlqn649heqmt/unit-3-operational-support/ Businesses use information for different reasons to make the business perform better. I am going to explain how the business use it for operational support‚ monitoring and improving performance‚ identifying trends‚ decision making
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Organisational structures Organisational structures Fig. 1: Large organisations tend to follow this type of structure An organisational structure consists of the levels of management and division of responsibilities within an organisation. Organisational structures show all the roles and types of jobs within an organisation. A complete organisational structure will show each type of position and how many of these there are at present. When smaller organisations look at their organisational
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is food in Tesco might be seen differently to the food in Lidl. Market development This involves releasing an existing product into a new market‚ for example a IPhone that has been selling well in the UK will be sold across Europe. Relationship Marketing This focuses on building a good relationship with customers in the long term basis. They try to build an everlasting one to one relationship with their customers in order to guarantee themselves customers for a long time. How does Apple use it
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How marketing techniques are used to market products (P1) Microsoft XBOX 360 and a Rolex Watch Definition of marketing The management process through which goods and services move from a concept to the customer. It consists of four elements called 4P’s: (1) identification‚ selection‚ and development of a product‚ (2) determination of its price‚ (3) selection of a distribution channel to reach the customer’s place‚ and (4) development and implementation of a promotional strategy. Target
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Unit 3 Marketing P1 Introduction For this assignment I have been asked to do a report on………………………(say what you have been asked to do) The company I chose for this marketing report is kellogs and Nestle. I will first start off by writing about Kellogs. About Kellogs Kellogs is a …………………(Give history of Kellogs and background info) The types of products Kellogs produces are…..(make sure you mention the products kellogs produces and the general target market for these producst E.g. cereals –
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