In this assignment I am going to explain how Waitrose uses marketing research for its marketing planning. I will look at the following information for marketing planning: Marketing planning process model‚ SWOT and PESTLE analysis and SMART objectives. Marketing Planning Process Marketing planning process involves both the development of objectives and specifications for how they will be accomplished. There are five basic steps in this process. PESTLE Analysis Political factors: Political
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Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. There are five core concepts of marketing‚ which includes needs‚ wants and demand; products‚ services and experience; value‚ satisfaction and quality; exchanges
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LECTURE 3 – TAKE HOME QUESTIONS Question 1 Use the following graph showing the marginal benefit and marginal cost curves for activity A to answer the following questions. a. Net benefit is maximized when _________ units of A are chosen; marginal benefit is $_________ and marginal cost is $_________. b. If 300 units of A are chosen‚ net benefit will increase by $_________ if one _________ unit of A is used. c. If 100 units of A are chosen‚ net benefit will increase by $_________ if one
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Section 1 – Understand how to make and receive telephone calls 1. Complete the table below with descriptions of at least two different features of a telephone system and how / when they would be used. Feature How / when used 1. Answerphone It enables caller to leave voice messages. Also I can play back the left messages at any time until it’s deleted. It usually used when the business has a lot of calls and there is no available person to answer the calls. It often used at out of office
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(P2) In a business report: Task 2: Describe the different stakeholders who influence the purpose of two business organisations you have selected. NHS Stakeholder: Stakeholder is a person‚ group or organisation that has interest or concern in an organisation. Stakeholders can affect or be affected by the organisation’s actions‚ objectives and policies. Some examples of key stakeholders are creditors‚ directors‚ employees‚ government‚ owners (shareholders)‚ suppliers‚ unions‚ and the community
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Unit 3 Effective Communication in Health and Social Care -Anca Patru ‚12 Fisher Learning aim A : Investigate different forms of communication 1A.1 Identify different forms of verbal and non-verbal communication . Verbal communication forms : -Oral communication -Written communication Non-verbal communication : -Facial expresion -Touch or contact -Gestures -Proximity -Eye contact -Posture Photo from: www.dreamstime.com 2A.P1 Describe different forms of verbal or non-verbal communication
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PT1420 Unit 3 Homework Pg. 71 5. Module inputName () Declare string name Display"Enter Name:" End Module 6. In passing argument by value- any changes made to the parameter value won’t affect argument outside module. In passing argument by reference- Changes will affect actual argument passed to module. Algorithm 3. Header- Module myModule (Integer a‚ integer b‚ integer c) Call statement - Call myModule (3‚2‚1) A contains 3‚ B contains 2‚ and C contains 1 4. Display "Here
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Unit 10 Introduction to marketing research D1-Evaluate the market research method used by Coke Zone. Is the use of research effective‚ modern‚ costly‚ tailored to the needs of the business? The choice of market research that Coke Zone has chosen is a good way of approaching their needs. Having the survey online and actually integrated within their site means not having to pay large fees to survey companies that charge to get results for a company’s survey. It is effective because the survey
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Unit 3: P5 - Explain how and why groups of customers are targeted for selected products. When targeting a group of customers a business needs to choose an appropriate type of segmentation method. There are 5 types of segmentation that a business can use to target their customers. Demographical: taking a certain segment of the population and grouping them according to categories such as age‚ gender‚ income‚ occupation and so on. Psychographic: when a certain segment of the population is taken and
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fair opportunities and participation. Discrimination – Discrimination is when an individual or group is/are treated unfairly or less favourably than others. Discrimination comes in many forms including race‚ gender‚ sexual‚ age and religion. 2) Describe ways in which discrimination may deliberately or inadvertently occur in the work setting Discrimination may deliberately occur in the work place if a person or group of people are being treated less favourable‚ or differently because of their gender
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