Unit 3: Introduction to Marketing P3: Describe how a selected organisation uses marketing research to continue to the development of its marketing plans Marketing Research is the collection analysis and communication of information which assists decision making when marketing. Systematic research is organised with a clear method‚ gathering research is collecting the correct and appropriate data. Recording the data is when you put all gathered information in clear records which show your findings
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P3 Describe how Tesco uses market research to contribute to the development of its marketing plans. Market research: Is a big part of marketing‚ market research is when the company asks their customers or new customers to find out more about in the market in which they currently operate in or a market they wish to operate in. Companies may do this so they can reduce risk when bringing out new products. There are two types of research and two types of data. The first type is primary research
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Task 1 P3 - Identify different types of communication devices Introduction DTE - data terminal equipment Data terminal equipment are any devices that connect to the internet. Such devices include computers‚ mobile phones and even appliances like washing machines. Each DTE is supplied with a MAC address Data Terminal Equipment (DTE) is any equipment that is either a source or destination for digital data. DTE do not generally communicate with each other to do so they need to use DCE to carry out
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Activity 1: Investigate what a business is and what businesses do. Prepare a presentation in a suitable format on the two business organisations you have selected (this may take the form of a slide show with speaker notes but a written report would be equally acceptable). Within this you will need to: • explain the reasons for your choice of businesses and explain briefly how you planned and carried out your research Introduction In this Business Presentation I will discuss…………. (in this
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Unit 3 P3: Describe how a selected organisation uses marketing research to contribute to the development of its marketing plan. My selected organisation is Virgin Media; I am going to talk about the types of market research they do to contribute to their development plans. I will cover the following: Primary research Secondary research Qualitative research Quantitative research Virgin Media: Primary Research Primary Research is a business finding out a piece of information first-hand. The
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fresh and ready made products . Sainsbury’s Bank plc is a british bank owned by the company. The bank provides a range of financial products including insurance‚ credit cards‚ savings and loans Attracting Customers Excellent customer service A business can persuade a customer to keep coming back through good customer service as it ensures they leave with a great impression. Customers will feel valued and important if they are provided with great customer service. In addition‚ the customer will
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Describe the social implications of business ethics facing Marks and Spencer in its different areas of activity. Ethics must be global‚ not local. In order to build a truly great global business the leaders need to bring forward a global standard of ethical practices. The only way to build a great global company is with a single global standard of business practices‚ vigorously communicated and rigorously enforced. Companies must layout the same business standards in Chicago‚ Paris‚ and Shanghai
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P3 Explain how businesses are classified using local and national examples For this part of my coursework I am going to find out about three different sectors which are primary‚ secondary‚ tertiary. For each of them I will give two examples for each local and national businesses. Primary Sector The activities of businesses in this sector are all involved with producing or obtaining raw materials or natural products from land or the sea. The main categories are shown in the following
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and Easy jet. I will be talking about why each organisation has a website and how their online presence helps them achieve their business goals. The online business is growing for years so Marks and Spencer’s have adopted the online marketing plan to their advantage and are equally as active as there are on the sales floor. Marks and Spencer’s is a growing business that keeps developing higher standards for their customers so it’s important for them to improve their online services. Marks and
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P3 Compare the way in which at least two organisations of your choice apply the marketing mix (7P’s) to the marketing planning process to achieve business objectives. • Definition of Marketing Mix The Chattered Institute of Marketing defines the marketing mix. “The combination of marketing inputs that affect customer motivation and behaviour these inputs traditionally encompass four controllable variables ‘the 4 Ps”: product‚ price‚ promotion‚ and place. The list has been extended to 7 Ps‚ the
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