UNIT 3: INTRODUCTION TO MARKETING P1 In this task I am going to describe how marketing techniques are used to market products in two organisations I have selected which are Tesco and MacDonald’s. Tesco is an international grocery and a general merchandising retailer in the United Kingdom. It’s the third largest retailer in the world and the second largest by profits. There are Tesco stores in fourteen countries in North America‚ Asia and Europe. Tesco are also known for being the grocery market
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M1: assess the biomedical and socio-medical models of health: Biomedical: The biomedical model of medicine has been around since the mid-nineteenth century as the predominant model used by physicians in diagnosing diseases. It has four core elements. According to the biomedical model‚ health constitutes the freedom from disease‚ pain‚ or defect‚ therefore making the normal human condition "healthy". The model ’s focus on the physical processes‚ such as the pathology‚ the biochemistry and the physiology
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-Behaviourist Theory Definition Behavioural psychology‚ also known as behaviourism‚ is a theory of learning based upon the idea that all behaviours are acquired through conditioning. Conditioning occurs through interaction with the environment. According to behaviourism‚ behaviour can be studied in a systematic and observable manner with no consideration of internal mental states. Beliefs Behaviourism is the train of through that all humans behaviour is a result of social learning from their environment
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Maximilian van Gaalen 1IBS3 S. Demmer Unit 9 Part 1: Promotional Mix The two organisations i’ve chosen are Apple and KLM. Every branche in the business uses promotion. Why? Because promotion is the way to get your products known by the segment the company is aiming for. The promotional mix (A business’s total marketing communications programme) has different elements‚ such as: Advertising‚ Companies use advertising as part
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Physical resources: These activities need to be maintained in order for every company to carry out its activity and these activities are as follows: Building and facilities Materials and waste Plant and machinery Equipment including ICT At the same time management of physical resources include insurance and security to keep these resources safe. Building facilities: Building facilities include things such as: Premises‚ Location- it doesn’t matter if it is a factory or even a small shop‚
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Lifestyle Socio-cultural factors Economic Social Policy Case Study 6 How the following factors have influenced individuals’ diets Medical Disorder Personal Preference Lifestyle Socio-cultural factors Economic Social Policy Case Study 7 How the following factors have influenced individuals’ diets Medical
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Fiscal Policy: Fact sheet The Fiscal policy report to David Lewis‚ Tesco’s CEO. Definition The fiscal policy is when the government changes its spending level and tax rates to monitor and influence their economy. The government will need to increase tax revenues to fund expenditure by increasing taxation by adjusting the income tax level. Role of Fiscal policy The role of the fiscal policy is to monitor the economy and shows the effects of adjusting income tax. The fiscal policy also can redistribute
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UNIT 1- Business Environment M2 INTRODUCTION In this task I will be comparing the challenges to my selected organisation and their business activities in the two different economic environments. Challenges in boom stage (1995-2008) In a boom stage‚ EasyJet goes to though challenges that may impact on their performance. When a boom in the economy occurs the main stages are high inflation‚ competition of labour and shortages of supply. The boom stage generates a high inflation; this is
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Assignment front sheet Qualification Unit number and title BTEC Business Level 3 Diploma/Subsidiary Diploma Unit 1 The Business Environment Learner name Assessor name Sadia Khanom Mr Faruk. Date issued Hand in deadline Submitted on 10/11/14 18/11/14. Assignment title The Economic Environment Scenario Your earlier newspaper article has been well received and the editor has asked you to write a follow up article regarding the impact of different economic environments for a business considering
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In every organisation there are stakeholders and these stakeholders are split up in groups; Internal‚ External and Linked. Internal stakeholders are individuals that are within an organisation such as workers‚ panel of administrators and professionals. Linked stakeholders are individuals that are associated with the organisation or use their products or services. These are clients‚ providers‚ share-holders and opponents. Finally‚ outside stakeholders are those individuals that are not engaged in
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