Product Strategy The product itself is the core of the brand equity‚ the design of a product able to fully meet the needs of the consumers‚ is a prerequisite for success in marketing. The design‚ manufacture‚ market‚ sales‚ transportation and services of product ‚ contains a strong‚ powerful and unique brand associations.Be able to establish a positive brand image‚ especially the perceived quality of the product is extremely important brand association will often influence consumers’ purchasing decisions
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1.1 Explain what is meant by: diversity‚ equality‚ inclusion‚ discrimination Diversity means where there is an difference between individuals or groups such as their culture‚ nationality‚ gender‚ age‚ beliefs or ethnic origin. Equality means the rights the individuals have such as giving choices‚ respect and services in response to individual needs. Inclusion is the process of identifying‚ understanding and breaking down barriers to participation and belongings. Discrimination means
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Promotion Mix • Personal Selling‚ Product‚ Sales Promotion The promotion mix was great going into the 21st century. There is not much personal selling in Krispy Kreme. Instead‚ customers come in with the brand awareness of the doughnuts. The store emphasizes its original glazed doughnuts but other than that not much personal selling goes on. Product giveaways are held at grand openings to improve knowledge of Krispy Kreme products. On certain occasions Krispy Kreme sells a special flavored doughnut
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Unit 9 – P2 Explain the role of promotion within the marketing mix for a selected product/service. Ias one of the four P’s within the marketing mix. in relation to Thorpe Park and on their main appeal the rides. To promote their rides‚ Thorpe Park uses a series of promotional methods‚ and advertising is they would like their advert to air and it also helps to give customers a visual of what the rides look like. Place‚ Thorpe Park is situated in Staines‚ the ride saw is situated within the actual
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NT1310 Unit 9 Assignment 1 A light-emitting diode (LED) is a semiconductor light source. LEDs are used as indicator lamps in many devices and are increasingly used for general lighting. Appearing as practical electronic components in 1962‚ early LEDs emitted low-intensity red light‚ but modern versions are available across the visible‚ ultraviolet‚ and infrared wavelengths‚ with very high brightness.When a light-emitting diode is switched on‚ electrons are able to recombine with holes
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In this assignment I will explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve to marketing aims and objective. With so many different promotional options available‚ Kit-Kat needs to choose carefully the methods that are best suited to the situation. I have picked my 5 factors and they are‚ Cost versus benefits (short term and long term) Target market and exposure to media Positioning Competitors Branding Cost versus benefits A cost/benefit
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leaflets to ensure customers the products that the café will be selling in their local café. The leaflet we designed had a bright Italian background (in the form of the Italy colours)‚ indicating immediately to the consumer that the café is Italian based‚ which is probably the most important factor to inform the customer about. We made sure that the leaflet was specifically designed and had the relevant information such as the location of the café and the products that the café were going to sell
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Explore the impact of social media on the ways in which organisations promote their products and services and exploring the ways organisations can use social media. There are many ways to interact with customers and promote products/services using social media as it becomes more and more popular with the public across the world. Using social media for marketing can help small organisations gather more customers from a wider spectrum. Many customers already interact with other company’s using social
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campaign I have chosen to evaluate is McDonalds because they are a huge global company who would do many marketing campaigns as they are a business who is always creating new products and services for their customers‚ which need to be made more aware. The objectives of the campaign are to attract customers towards a new product that McDonalds have just brought out‚ such as the new Chicken Bacon Deluxe which has just been introduced. I think that this is very effective because as an objective to attract
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in I&CT MARKING SHEET Unit 6: Digital Graphics Introduction Assignment Number: 1 Name: Date: Criteria | Description | Completed | Task: 1 | Lvl 1 | Identify the intended purpose of a bitmap graphic product. | Yes/No | Lvl 1 | Identify the intended purpose of a vector graphic product. | Yes/No | Lvl 1 | Identify features of a bitmap graphic product. | Yes/No | Lvl 1 | Identify features of a vector graphic product. | Yes/No | For level 1‚ as a minimum
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