(a) Describe the promotional mix used by two selected organisations for a selected product/service. Coca-Cola Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta‚ Georgia‚ The CocaCola Company is the world’s leading manufacturer‚ marketer and distributor of non-alcoholic beverage concentrates and syrups‚ and produces nearly 400 brands. www.coca-cola.co.uk/about-us/introducing-our-business.html Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacob’s
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Rebecca Buckner PS124: Introduction to Psychology Unit 9 Project Case Scenario 2: Major Depression Disorder The scenario I have chosen to write about is the case of Sylvia. She is a patient of major depression disorder. Symptoms clearly show she is struggling with major depression disorder. The five dominant theories of psychology to further understand the case of Sylvia are the cognitive theory‚ behavioral theory‚ humanistic theory‚ personality theory and social dominance theory.
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TABLE OF CONTENTS PAGE Declaration 3 1. Introduction 4 2. Quantitative content analysis 4 3. Media audience theory 4 4. Questionnaires surveys in media research 7 5. Self assessment and self reflection 9 Sources consulted 10 Declaration I hereby declare that this assignment is my original work‚ written by me and that is my own effort and that no part has been plagiarized without citations Student
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using to describe how they have manipulated the promotional mix are Virgin Media and Tesco‚ looking at how they balance out the 6 aspects to find the correct correlation between them to help push their organisation forward in terms on promoting their products and services‚ nevertheless this does not mean that any of the organisations have to use all 6 of the promotional mix methods to find what’s best for them. The 6 promotional mix methods are: 1. Advertising- this is when an organisation uses a monetary
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BTEC National Business Studies - Unit 9 Creative Product Promotion In this task explain the reasons behind the choice of media in a successful promotional campaign The target audience (target market – who is the product or service aimed at) * How to reach the target audience When advertising agencies work with their client companies‚ they use a number of criteria to decide which media to use. These include: * Promotional objectives of campaign * Cost of medium such as T.V. advertising
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Unit 9 – Tourist Destinations I am writing an article to outline how the characteristics of destinations affect the appeal to tourists and issues likely to affect the popularity of tourist destinations. What I mean by this is what characteristics affect its appeal to current leading tourist destinations‚ like economic and social characteristics. Throughout this article I am going to be analysing the issues that are likely to affect the popularity of tourist destinations. Some of the leading tourist
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Name Unit 9 Outcome Activity P1 till P5. Grading Criterium Class ZYISO1AE Year 2013 [plaats hier het logo van het ROC] Assignment Assignment Title Ice Cream Galore Learner Name Assessor Name A. Van Bever Date Issued Completion Date Submitted On September 2012 Unit Code Credit Value Guided Learning Hours H/502/5425 10 60 Qualification Unit Number and Title BTEC National‚ level
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Unit 9 Assignment: Externalities Name: - Angelina Grooms Course Number: - AB224 Section Number: - 04 Unit Number: - 9 Date: - January 8th‚ 2014 Education is an example of a positive externality: acquiring more education benefits the individual student and having a more highly educated work force is good for the economy as a whole. The accompanying table illustrates the marginal benefit to Sian per year of education and the marginal cost per year of education. Each year
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Unit one: Exploring the principles of healthy eating Assessment You should use this file to complete your Assessment. • The first thing you need to do is save a copy of this document‚ either onto your computer or a disk • Then work through your Assessment‚ remembering to save your work regularly • When you’ve finished‚ print out a copy to keep for reference • Then‚ go to www.vision2learnforschools.com and send your completed Assessment to your teacher via your My Study area – make sure it is clearly
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P1: Exploring Creative Product Promotion Scenario: You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine. The two organisations that I am going to use to describe the promotional mix are world renowned companies in technology‚ Apple and Samsung. Apple and Samsung are without a doubt‚ leaders in their respective fields‚ in terms of technological
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