analysis of airlines by using porter’s five forces Threats of Substitutes (Low) Product that able to represent other product function can be defined as substitute product (Wheelen and Hunger‚ 2002). Currently‚ there are no perfect substitutes for airline service‚ as airline service has the best range of destination‚ time-efficient and convenience. However‚ the fact that trains and air-transports are substitute is true‚ but the threat will only be high if it’s applied in domestic travel. Currently
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N D R E C O R D Malaysia Airlines’ Corporate Vision and Service Quality Strategy Abdullah Mat Zaid Malaysia Airlines’ vision is to become “An Airline of Excellence”‚ offering the very best to its passengers in terms of safety‚ comfort‚ service and punctuality. This vision was amplified by our chairman in the company’s 20th anniversary commemorations in October 1992. The mission has been stated in three main thrusts as follows: (1) To make Malaysia Airlines one of the leading standard
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Overview and Background. Southwest Airlines‚ since the beginning has struggle and fight to get in the airline business. Starting with Dallas‚ Texas. Southwest had to fight to stay at Love field airport‚ when all the airlines moved to the new Airport of Dallas-Fort worth International airport. Winning this battle gave Southwest the opportunity to get all the customers they wanted‚ from the near downtown airport‚ instead of driving 15 miles for the new airport‚ pay for expensive parking and having
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BUSINESS PLAN SKYTRAILS AIRLINE‚ LTD. London Stansted Airport London‚ United Kingdom SkyTrails Airline plans to establish itself as a niche player in the long-haul market of business travel. By continuously focusing on the needs of the premium-class business traveller‚ SkyTrails will provide the best value proposition in the markets it serves. It will offer customers a compelling value proposition: a high level of service and comfort at 50 percent of the current published business-class
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------------------------------------------------- Name: Steve Thaxton Assignment: #3 Industry Analysis Term: Summer 2013 Course: Strategic Marketing Global Airline Size The 2013 global passenger airline industry is estimated to be a $539 billion industry with an additional $68 billion generated by these same firms through cargo transport9. The key measure of units for the industry is expressed as revenue passenger kilometer or RPK. This is defined as the actual kilometers
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Abstract It became apparent that labor relations became a big problem for American Airlines when the pilots executed the sick out of 1999 because of the unfair business practices that American Airlines did by acquiring another airline and had a two tier wages. The union wanted a resolution and sometimes those are hard to come by. Companies can be very productive if they have good labor relations with their employees. When dealing with labor problems there many questions one must answer. How
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INSTITUTE OF ACCOUNTANCY ARUSHA IN COLLABORATION WITH COVENTRY UNIVERSITY (UK) ASSIGNMENT 2: KENYA AIRWAYS CASE STUDY MODULE NAME: ORGANIZATION BEHOVIOUR AND HUMAN RESOURCE MANAGEMENT MODULE CODE: LECTURERS: DUE DATE: ARUM62EKM DR ANTHONY OLOMOLAIYE & MS HELLEN MESHACK 8th JANUARY 2011 1 Coursework cover sheet – be sure to keep a copy of all work submitted Submit via the coursework at Room No. 20 Administration Building Section A - To be completed by the student – PLEASE PRINT CLEARLY
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OASIS HONG KONG AIRLINES LIMITED – WHAT WENT WRONG AND WHAT SHOULD HAVE DONE TO SAVE IT FROM BANKCRUPTCY Table of Content 1. 2. 3. 4. 5. 6. Company Background Liquidation Timeline Causes of Failure Impacts of Oasis’s Case What Should Have Done to Save Oasis from Bankruptcy Conclusion Company Background Oasis Hong Kong Airlines Limited • Long-haul budget airline • Hub at Hong Kong International Airport • Founder Mr. Raymond Lee Ms. Priscilla Lee • Started operation – Oct 26‚ 2006 Company
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Marketing Plan for Breeze Airlines 24 April 2010 Marketing Plan for Breeze Airlines Air has become the most preferred method of transportation for many people around the world and more travelers are looking for affordable ways to travel between destinations. Consequently‚ the increase in customer’s demand for cheaper fares has created an excellent business opportunity for low cost airlines to emerge. Low cost carriers have been successful satisfying customer’s demand for cheaper
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Introduction Emirates Airlines started its journey in 1985 with very few resources to carry out its operation but as a result of continuously improving efforts and fast growth‚ Emirates Airlines has been in the sky for more than 24 years. Being the largest carrier in the UAE‚ also extending its hands into KSA the Emirates Airlines has been ranked as the largest carrier in Middle East and was reported in 2008 to be the 7th largest in the world on the basis of International passenger traffic. It has
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