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Distinctive Competencies The VRIO analysis is helpful in determining if a resource or capability leads to competitive advantage (Middleton‚ 2004). Resources/Capabilities Valuable? Rare? Costly to Imitate? Exploited by Organization Competitive Implications Strength or Weakness Key Account Management Initiative Yes Yes Yes Yes Sustained Competitive Advantage Strength and Sustainable Distinctive Competence Recruitment Process Yes Yes No No Temporary Competitive Advantage Strength and Distinctive
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ALITALIA ANALYSIS SWOT ANALYSYS STRENGHTS: -Food (“Best Airline Cusine” worldwide award 2010)‚ - Frequent-flyer deal (“MilleMiglia”)‚ allowing passengers to collect miles and redeem them with free tickets across the whole alliance. WEAKNESSES: -Image (always had money trouble and disorganisation is one of the principal charactieristics)‚ -Funds (it has been privatized in 2009 because of almost 10 years of debit – now it’s going good
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FORECAST PROCESS IMPROVEMENT • LESSONS FROM SUCCESSFUL COMPANIES THE VALUE OF INFORMATION SHARING IN THE RETAIL SUPPLY CHAIN: TWO CASE STUDIES Tonya Boone and Ram Ganeshan PREVIEW Retail supply chains are complex‚ with each company in the chain having multiple echelons of distribution. Forecasting and requirements planning are further challenged by managers’ reliance on “local” rather than chain-wide retail demand to make key operational decisions. A frequent consequence is the bullwhip effect
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United Airlines‚ segmentation travel‚ compete‚ air‚ business‚ schedules‚ carriers‚ growth‚ industry‚ routes. Introduction Today we live in a global community as global citizens where we have become increasingly conscious about sharing the planet with people from other cultures and backgrounds. Not only can we use information technologies to e-mail‚ phone or fax friends‚ family and colleagues in other parts of the world‚ we can also use reliable and regular travel links to visit them‚ covering
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Airlines - US - August 2012 Attitudes Toward Airlines and Airline Travel Key points The many changes to airline travel over the last few years have been absorbed by air travelers and a majority (77%) agrees that they feel comfortable with the process of flying. However‚ while air travel is familiar to them‚ most (65%) feel that it is becoming “more and more of a hassle.” The most affluent air travelers (those with a household income of at least $150K) are also the most frequent flyers and
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CASE STUDY: ANALYSIS OF NIGERIA BOTTLING COMPANY VALUE CHAIN BOTTLER OF COCA COLA PRODUCT. Nigeria bottling company produce‚ sell and distribute a range of non-alcoholic beverages including four of the world’s best selling brands: Coca-Cola‚ Coca-Cola light‚ Fanta and Sprite. In addition‚ nbc product portfolio includes a variety of other sparkling and still beverages including: - fruit juice drinks - premium table water Nbc aim is to offer consumers
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United and Continental merge to create world’s biggest airline United and Continental Said to Agree to Merge United is buying Continental‚ and the combined company will keep the United name and be based in Chicago. Jeffery A. Smisek‚ Continental’s chief executive‚ would run the company. If the deal wins antitrust approval‚ the merged airline would replace Delta Air Lines as the top carrier. WORLD’S BIGGEST AIRLINES * 1 - American Airlines * 2 - United Airlines * 3 - Delta Air Lines
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At Southwest Airlines‚ "We Love Your Bags" MRKT 5000 1. Describe the various promotion elements that Southwest Airlines uses in its integrated marketing communications. Southwest Airlines Company is an American airline with headquarters in Dallas‚ Texas. Based on domestic passengers carried‚ Southwest Airlines is the largest airline in the United States. (2010 -06-30)[upThe The airline operates more than 3‚400 flights a day [update]utilizing a fleet of 552 aircraft. While operating in an extremely
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When the airline industry getting mentioned negative thoughts and emotions rush to peoples’ mind. 9/11 was not too long ago causing a huge drop in revenues and putting many large companies to the brink of bankruptcy. High ticket prices as well as a plethora of additional fees continue to plague frequent air travelers. However amongst all the chaos and disarray‚ one company continued to show profits and wow its customers. Every year since 1973 Southwest Airlines has continued to be profitable where
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