United Breweries Ltd. is engaged in manufacture‚ purchase and sale of beer and solely operates in India. UBL has an overall market share of 50%‚ whereas Kingfisher Strong and Kingfisher Premium Lager are the two most prominent brands with respective volume shares of 26% and 14% in 2010. In 2008 Heineken acquired Scottish & Newcastle’s 37.5% share in United Breweries. The company has grown steadily over the last years with sales and EBIT hitting 27.7 and 2.5 billion rupee respectively in
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INTRODUCTION: A management system describes the organization and the set of significant interacting institutions and forces in the organization ’s complex and rapidly changing environment that affect its ability to serve its customers. A business firm must continuously monitor and adapt to the environment if it is to survive and prosper. Disturbances in the environment may spell profound threats or new opportunities for the firm. The successful firm will identify‚ appraise‚ and respond to the
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Project on Marketing Strategy adopted by UBL for Kingfisher Beer DECLARATION I‚ the undersigned‚ Mr. Ashwinkumar Raveendran‚ student of S.Y.B.B.A. from Bytco College‚ declare that this project entitled ‘The Marketing Strategy adopted by United Breweries Ltd. For Kingfisher Beer’ was carried out by me in the partial fulfillment of the course B.B.A. under University of Pune during 2007-08. This project was undertaken as a part of academic curriculum according to the University rule‚ norms
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INTRODUCTION INDUSTRY PROFILE: Alcohol Industry In India Indian Liquor Industry with estimated market value of INR 340 billion is growing at 12-15% over the last two years. The industry is estimated to have sold 115 million cases of IMFL last year. The sector is expected to maintain its CAGR of ~15% while the premium segment Wine and Vodka is expected to grow at a higher rate. With consolidation and foreign acquisitions gaining steam the sector is about to witness next phase with realization
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How IT Smoothened UB’s Integration Challenges A case study on Infrastructure in Manufacturing Executive summary The acquisition of Shaw Wallace posed a new challenge to the T. K. Subramanian‚ divisional vice-president of United Spirits group. The IT integration a tricky exercise‚ but this would be a cultural integration. The challenges involved reining in a new set of users‚ 10 new manufacturing units and offices. The different IT structures at Shaw Wallace brought in process differences and
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Exploring Corporate Strategy CLASSIC CASE STUDIES The Brewery Group Denmark: Faxe‚ Ceres and Thor Flemming Agersnap The case study explains the strategic moves of Brewery Group Denmark (BGD)‚ a small Danish brewery fighting for a position in a world market. The case shows how small companies can co-exist with giant competitors in an international context and how a coherent international strategy can be built whilst allowing for different local strategies. BGD is an example of a firm which has
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Executive summary Anheuser-Busch (AB) Harbin Brewery Group‚ the fourth largest brewery in China was founded in 1900 and was acquired by Anheuser-Busch (AB) at $720 million in 2004. Known for its Hapi beer‚ the brewery holds 4% market share in China and is also the leading brewery in Northeast China. The external environmental analysis has indicated the overall attractiveness of the beer industry in China due to tremendous growth potential. However‚ there are also threats for AB Harbin which will
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United Breweries Group or UB Group is an Indian conglomerate company based in Bangalore‚ India. The company has annual sales of over US$4 billion and a market capitalization of approximately US$12 billion. Its core business includes beverages‚ aviation‚ electrical and chemicals. The company markets beer under the Kingfisher brand and has also launchedKingfisher Airlines‚ an airline service in India‚ with international flights operating recently. United Breweries is India’s largest producer of beer
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has been practiced in India since early times‚ the art of brewing of Europeans”. There were 26 beer breweries in across India when the government called the game over in the early 70’s by freezing the industries production capacity. Nobody was permitted to either expand existing units or build new ones. In swift reaction‚ the cash rich Banglore based u. b group began buying up all the breweries if it possible could bring its tally up to 10. Many of these were small‚ sick units going cheap. Given
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STRATEGIC ANALYSIS United Spirits Limited Presented by : Diptesh Bhowmick (14HM11) Introduction India’s Largest Beverage Alcohol Group and The Largest in the World Total worth of its spirits division brands is over $ 5 billion US Dollars Market Leader with over 59% market share of India in Spirits Business Portfolio comprises of a wide range of Brands including 21 Millionaire Brands Won the most prestigious awards for flavors‚ ranging from Mondial to International Wine and Spirit Competition
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