FEDEX FedEx Marketing Plan Dedication to Innovation‚ Service & Responsibility MKTG 6352 2011 Table of Contents 1.2 Letter of Recommendation ..................................................................................................................................... . 3 1.3 Executive Summary ............................................................................................................................................. 4 1.4 Introduction‚ Background
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direct service for air travelers and air cargo to several domestic and international locations. In addition‚ Houston is home to the Port of Houston which‚ according to the portofhouston.com website is consistently ranked first in United States import tonnage and United States export tonnage. Therefore‚ the Port of Houston provides significant shipping commerce with the international community. Houston also provides ready shipping access to the largest petrochemical complex in the United States
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has been witnessing significant growth as a result of the constant rise in demand for express and courier services over the last decade across user industries‚ including manufacturing‚ pharmaceutical‚ financial services and high-tech sectors. In the last decade‚ the advent of e-commerce business models and their subsequent penetration along with increasing demand from the financial services sector contributed to strong industry growth. Most companies provide an additional range of activities
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FedEx Corporation Strategic Audit May 14‚ 2004 MGMT 449 Prepared by: Clement Chen Lisa Duong Hideo Yang Marny Susanty Mario Vellandi Andrea Betro Forward: This company for this case analysis was chosen by me‚ Mario Vellandi. I found FedEx interesting because they are one of the top four logistics companies in the world with 2002 group revenues of $24.2 billion. Since I was studying the transport industry‚ I found them to be an excellent company to analyze while in Strategic Management
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Freight Segment‚ and FedEx Freight Segment. The 4 segments and 11 operating companies are as shown chart below: FedEx Services Segment FedEx Freight Segment FedEx Ground Segment FedEx Express Segment FedEx Services FedEx Freight FedEx Ground FedEx Express FedEx Global Supply Chain Services FedEx Customer Information Services FedEx Office Caribbean Transportation Services FedEx Trade Network FedEx SmartPost FedEx Custom Critical SWOT Analysis SWOT analysis is the most renowned
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compared to FedEx. Competitive Advantage UPS has a first mover advantage over FedEx‚ beginning air delivery service in 1929. Although FedEx was the first to own and operate their own planes and introduced the innovative “hub and spoke” distribution pattern‚ UPS leads in specialized transportation and logistics services. In 1975‚ UPS promised package delivery to every address in the United States; FedEx was not able to guarantee delivery in every area. When deregulation of the domestic airline industry
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describes how FedEx has used information technology to enhance the reliability of its service and add extra features for customers. The case also describes the FedEx ’s efforts to improve service quality in the U.S.A.‚ including new measurement techniques‚ training‚ and "internal marketing". With the company facing a profit crunch following its merger with Flying Tigers‚ the senior vice president customer service seeks to maintain investment in the ongoing quality improvement program. Federal Express
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establishment‚ S.F. Express has been committed to improving service quality and to satisfying market demands. It has built an extensive business unit covering research and development‚ logistics‚ pickup and delivery network‚ etc.‚ which spans the nation (including Hong Kong‚ Macau‚ and Taiwan). At the same time‚ its international network has been actively expanding; its service network now covers Korea‚ Singapore‚ Malaysia‚ Japan‚ and the United States. S.F. Express has been investing heavily in the company’s
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and determination that have always set us apart. FY12 was a year of challenges marked by economic and political disruptions and lagging growth around the globe. To stay ahead‚ we go beyond — in the way we manage our business‚ deliver the quality service our customers expect and create solutions for a more sustainable world. A good or acceptable experience doesn’t cut it for us. We share a goal to deliver outstanding FedEx experiences‚ a commitment we call the Purple Promise. Our team members around
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FedEx are 99% or higher. Buyer power (high): the buyer power is strong. Airborne express serving a niche market B2B business‚ there is no brand loyalty‚ the customer choose your company is depend on the price offering by the company. Mail express service is low product differentiation. The client of Airborne is high-volume that is large quantity. The express industry is low switching cost. Bargaining power of suppliers (low): the company just purchase used truck and airplane from big company‚ and
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