MARKETING 438 PUBLIC RELATIONS MAJOR CASE PRESENTATION 20TH CENTURY INSURANCE COMPANY BY Branson C. Nicholson Nichelle Cox Rhonda Porter 1lb4198 02/17/99 Instructor: Paula Becker UNIVERSITY OF PHOENIX Long Beach Campus Table of Contents History‚ Position‚ Targeted Market‚ Goals Page 3 Northridge Earthquake‚ Crisis Page 4 Comeback Kid‚ Results of PR Campaign Page 6 Developing a Crisis Plan‚ Page 7 Crisis Team‚ Milestones for Communication
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It has been thought for many years that the United States is a nation of liberty‚ security and good‚ but on September 11‚ the terrorist attacks on the world trade center‚ made us open our eyes and took away that U.S.’s innocence. Have you ever wonder‚ which were the United States actions‚ which cultivated that incredible amount of hatred‚ which grew in some people’s mind up to the level of wanting to take their own lives in order to hurt the U.S.? These terrorist attacks really shocked many people
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Global war is one of the defining features of twentieth-century experience‚ and the first global war is the subject of one of this period’s topics‚ “Representing the Great War.” Masses of dead bodies strewn upon the ground‚ plumes of poison gas drifting through the air‚ hundreds of miles of trenches infested with rats—these are but some of the indelible images that have come to be associated with World War I (1914-18). It was a war that unleashed death‚ loss‚ and suffering on an unprecedented scale
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As we all know‚ effective leadership is a person who knows their responsibilities‚ and skills to the fullness. An effective leader is someone you would want in your “Apples” industry who knows how to move the company to the next level in reference to growth. Effective leadership must be willing to communicate with your employees‚ and not be afraid to resolve conflicts. The main role of an effective leader in the industry is communication. The interaction among leaders’ sources of influence
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HOW I BECAME A PARTICIPATIVE LEADER To be honest‚ this assignment has had me overthinking about what type of leader I am‚ which is why I had to take two tests‚ and both resulted in evidencing‚ according to my attitudes and thoughts‚ a participative leadership style; it is a description with which I completely agree. When I come to think about it‚ most of the times I accept input from my team members when I am designated as team-leader‚ since I am convinced that all the group members have to get
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the United States stay out of all foreign affairs? The United States seems to have deemed themselves as the "Peace Keepers" of the world. Somewhere down the line of history‚ they have decided that there is a need to regulate any serious issues that are occurring outside of the country itself. Daryl Press defines Isolationism as‚ "Isolation avoids economic and diplomatic engagement and eschews potential profits from the global economy and the enrichment that sharing ideas and cultures can offer
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to the world in both economic and political terms. Indeed‚ Africa has never existed apart from world politics‚ but has been unavoidably entangled in the ebb and flow of events and changing configurations of power. This essay seeks to examines external involvement in the continent‚ exploring how Africans and in particular‚ African political actors interact with each major external states and international organisations currently influencing African politics. BACKGROUND (AFRICA’S ROLE IN WORLD IN THE
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greatest leaders are born‚ not made? Explain your answer. Some people are natural born leaders‚ nature plays a role. Some people work all their life to become great leaders‚ nurture plays a role. They both have many things in common but the most important one is that they want to be in charge; become leaders and not followers. They all have a vision and need to have a strong belief in their leadership ability. In addition‚ leaders set goals that help them achieve their vision. I believe
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References: Nettle‚ Daniel (2007) ‚ Personality : What Makes You the Way You Are‚ Oxford University Press‚ 2007. 01/01/2007 298 p.[online]. Available from http://site.ebrary.com/lib/liverpool/Doc?id=10211845&ppg=24‚ (Accessed: 06 April 2013). The Big Five Personality Test‚ [online]. Available from http://www
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"What made me the person I am" There are several factors‚ which have contributed immensely to the individual characteristics‚ which I possess. According to Haralambos and Holborn (1995)‚ socialization is the process by which individuals learn the culture‚ the guidelines that direct conduct in particular situations (norms) and the values of their society. My family‚ which was my primary agent of socialization‚ set the positive foundation for developing my identity during my childhood (although initially
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