Table of contents BMW: case study analysis Q1: Business environment and main trends in 2004 The global car market started decline in 2003‚ led by market falls in North America and Western Europe. Other regions of the world led by East Asia are seeing further car market expansion in 2003. In 2004‚ projections for livelier economic growth underpin the resumption of car market growth in Western Europe and North America. (Langley 2004‚ p691-711) Although the more stringent laws can eat away at
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PORTER’S FIVE FORCES. BUYER’S POWER: - Nokia had been edged out by rivals in the smartphone market who launched new and better products which resulted to Customers shifting to android phones which resulted to Nokia reducing their selling price in order to increase the rate of sales but they lost in the rate of profitability and consumer loyalty. The customer power is high; nokia is focusing on the smartphone segment because it has the biggest margin in the industry‚ the consumers are increasing despite
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The Leisure- Cruise Industry Major: Marketing Porter’s Six Forces I. Threat of New Entrants: Low * Barriers to entry: High * High Capital Requirements: The capital required to start up a cruise line is one of the key factors contributing to this industry’s high barriers to entry. With the average cost of building a cruise ship rising‚ the amount of capital needed to start up a cruise line is estimated at one billion dollars. Therefore discouraging any new entrants into the industry.
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-1Successful examples such as Amazon.com and Dell have significant implications to the potentials for e-Retail businesses to take over the market shares of their traditional retailing competitors. This phenomenon can be explained using Porter’s five forces: Supplier Power- In the case of Amazon.com‚ like its retailing competitors‚ its supplier companies are mainly publishers. Just as many readers‚ there are thousands of publishers in the world‚ thus they are not concentrated at all. The 24-hour easily-accessible
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by be being efficient in all aspects of business and not just getting low prices from suppliers. Since Air Asia has already invested in brand development strategies through strategic alliances with prominent associations (such as F1 and Manchester United) it needs to leverage this more to additionally build its brand. However‚ the key is for Air Asia to strengthen other aspects of its positioning‚ such as convenience and integrated lifestyle packages‚ apart from just focusing on cost. This can be
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Research in Motion Porter’s Five Forces Threat of New Entrants * Moderate The ability for brand new competitors to emerge is very low. The smartphone industry is very technologically intensive. This means that a brand-new entrant would require a significant amount of money to build a comparative technological product in order to compete with RIM’s technology. No man or woman in their right mind would attempt to design and manufacture such an expensive product for such a competitive industry
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Five Forces Threats of Intense Segment Rivalry Esprit faces competitors such as H&M‚ Uniqlo‚ Zara‚ Mango‚ Giordano‚ and Gap. Esprit’s goal is to make its own enterprise gain advantage relative to its competitors. So when they implement their plan to achieve their goal‚ conflict occurs with their competitors. Competition is often manifested in the price‚ advertising‚ products‚ services and so on. Many “Fast Fashion” brands have different product lines. Their products are more innovative and
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FIVE FORCES Potential entrants‚ threat of entry: The furniture market is already highly competitive. The risk of new entrants is not extremely high because of the huge capital needed to start the business. Demand of household furniture is high. IKEA furnitures don’t have a such significant competitor but other areas like textile and kitchenware have. Alongside Kodin Ykkönen becomes one competitor as a full department store but it doesn’t compete in price. Buyers‚ bargaining power: Ikea
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5 FORCE MODEL: Threat of new entrants: Due mostly to the industry that ONGCis in‚ its hard for there to be many new entrants. The only real threat that might arise would be another government funded Oil and Gas company. The reason for this is that a government would not have as hard a time raising funds and gaining access to resources. This is assuming that the company would be researching and developing on domestic soil. There is really not much of a threat because there are two main barriers
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.....................................................................................7 Overview..........................................................................................................................................7 Porter’s Five Forces......................................................................................................................8 Internal Rivalry.............................................................................................................
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