MARKETING MANAGEMENT CASE ANALYSIS LECTURER: Boaz K. Ingari General Motors (K) ltd An Introduction General Motors East Africa Limited was formed in 1975 and is a joint venture between General Motors Corporation (57.8%)‚ Industrial and Commercial Development Corporation (20%)‚ Centum Investments (17.8%) and Itochu Corporation (4.4%). The vehicle manufacturing plant in Nairobi assembles a wide range of Isuzu trucks and buses. It is the largest manufacturer of commercial vehicles in the Eastern
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SWOT Analysis Strengths Loyal Customer One of the strengths of Wal Mart is that the customers are loyal. This is because the company provide good customer service for its customers. This company has analysed the customers and divided them into groups which are loyalists‚ selective‚ and sceptics. Therefore‚ the company has come up with the idea 5 point plan in order to convert the selective and sceptics into loyalists and also ‘to drive deeper loyalty’ over for a long term with the company.
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Lafarge Swot Lafarge S.A. COMPANY OVERVIEW Lafarge produces and sells building materials primarily cement‚ aggregates‚ ready mix‚ concrete‚ gypsum wallboard‚ and related products primarily under the “Lafarge” brand. The company primarily operates in Western Europe‚ North America‚ Asia and Latin America. It is headquartered in Paris‚ France and employs about 77‚994 people. The company recorded revenues of $23
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Fulfillment of the Requirements For the Course By MAXINO‚ JED ARLO LEONOR‚ JOANNA MENDOZA‚ MARK LISING‚ JESUS MIQUE‚ KIM MK1C [pic] Introducing the healthier way of eating in a fast food…. BURGER MACHINE’S NEW GgiesBurger!!! [pic] The Vegetarian Burger OUTLINE I. Executive Summary II. Current Marketing Situation III. SWOT Analysis IV. Objectives and Issues V. Marketing Strategy VI. Budget VII. Action Program VIII. Control GGIESBURGER “Tastes like meat‚ makes your
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SWOT Analysis for Mamee To gain a deeper insight into MAMEE-DOUBLE DECKER (M) BERHAD’s operation‚ SWOT analysis is an appropriate tool. It thoroughly analyzes MAMEE-DOUBLE DECKER (M) BERHAD from the aspects of strength‚ weakness‚ opportunity and threat which can give a comprehensive overview on the company. Soon after the analysis is conducted‚ the market position and prospect of MAMEE-DOUBLE DECKER (M) BERHAD’s should be clear and the suitable strategy can be devised and implemented as well.
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SWOT ANALYSIS Strength One of Monster’s major strength is many varieties of products and flavors. Monster offers various products‚ which is included soda‚ tea‚ energy drinks‚ and fruit juices. For energy drink‚ there are over 10 different flavors as well as over 5 different coffee flavors. Different colored logo on cans‚ represent different flavors. The variety of flavors gives consumers a wide selection depending on what their taste preference is. Also‚ they still continued to expand their existing
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SWOT Analysis: Strengths • Provide solutions to easy living‚ MUJI’s products aren’t decorative or fancy by any means yet they are functional and do abide by MUJI’s ‘what you see is exactly what you get’ speech. • Their simplistic designs and ‘no branded’ products are a marketing ploy in itself; they appear honest and loyal to their customers by not deceiving them with over packaged goods‚ yet create a brand that segregates itself from others in the market. • MUJI have been successful at creating
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SWOT analysis of Adidas group Adidas produces sportswear and sports equipment. A strong brand portfolio boost the market position and reinforce Adidas as one of the leaders on the sportswear and sports equipment market. But Adidas’ brand image is also under pressure from widespread counterfeits‚ which creates mistrust to the brand. ** http://www.dr.dk/Nyheder/Udland/2012/07/14/0714145436.htm Strengths * Adidas is one of the market leaders of producing sporting apparel. At the moment
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GLENISK SWOT ANALYSIS By Raymond Traynor and Jamie Skelton Company Background Name: Glenisk Industries served: Food Retail Geographic areas served: Ireland Headquarters: Killeigh‚ Co Offaly‚ Ireland Current CEO: Vincent Cleary Revenue: 18 Million euro Profit: 0.2 Million Euro Employees: 43 as off 2011 Main Competitors: The Little Milk Co and Avenmore STRENGHTS WEEKNESSES Main Organic Dairy seller in Ireland Organic products are slightly more expensive than normal products.
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SWOT Analysis Strengths Weaknesses 1) Strong brand partnerships 2) Perceived as a great employer 3) Strong portfolio of animated films 1) Dependent on a sole distributor 2) Declining home entertainment business 3) Dependence on a limited number of film releases Opportunities Threats 1) Growing 3D movie market 2) Positive outlook for gaming market 1) Intense competition 2) Increasing piracy Strengths Strong brand partnerships DreamWorks Animation currently has strategic alliances with many
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