Case Study Case 2.1 Hacking into Harvard The case “Hacking into Harvard” involves the applicants of some of the nation’s most prestigious MBA programs‚ who thought they had a chance to find out sooner what admission decisions the business schools made in their case. On Businessweek Online message board they saw instructions left by an anonymous hacker on how to get into schools databases and find out the decisions made. It was not hard – all schools used the same application software from Apply
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Hybrid cars: Are Hybrid Cars Becoming Safer or More Harmful to the Environment? I. Introduction Hybrid cars have a very special technology because they boast two power sources: a regular gasoline engine and an electric motor powered by a huge battery unlike conventional cars which have only regular gasoline engine. These components generally work in tandem‚ though the exact mechanism varies depending on the car. When the car is at stop‚ the engine shuts off. While you push the accelerator
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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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I. Case Introduction Before Chrysler merged to become DaimlerChrysler AG‚ they were presented with a takeover bid of $55 per share by MGM billionaire Kirk Kerkorian and former Chrysler chairman Lee Iacocca. Kirk Kerkorian was a stockholder in Chrysler and an experienced takeover financier who apparently found Chrysler to be a good buy. Chrysler rejected the offer‚ however‚ stating that the firm was not for sale. Further‚ many Wall Street experts felt that Kerkorian could not come
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Selected Answer Guide: CASE STUDY CASE 2-3 CAMRY goes interactive to attract black women Q1) There are three types of reference group influence – informational‚ normative‚ and identification. Assuming Bianca is a representative for the group consisting of successful‚ urban‚ professional African-American women‚ which type(s) of group influence do you see operating in this campaign? Informational influence is a potential since a member of the target group is implicitly saying‚ “You are
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What are cars? What are motor cycles? Briefly‚ how do they contrast? How do they compare? What are their prices at the surface level? Thesis Statement: This essay seeks the comparison of cars and motorcycles. II. DEVELOPMENT Comparison a) Both cars and motorcycles are vehicles for transporting one or more persons. b) Both cars and motorcycles need fuel. Fuel serves a vital art in both cases as it supplies the energy required are the engines to work properly. c) Both cars and motorcycle
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Definition of care The concept of caring is a universal phenomenon. Despite this‚ a universal definition of the concept of ‘care’ is yet to be established ‘as definitions have often been imprecise’ (Held‚ 2006:29). This‚ according to Swanson (1991) is the effect of several conflicting opinions regarding the meaning of caring in both interpersonal and professional relationships. However‚ Mayeroff (1971:1) defines care: ‘To care for another person‚ in the most significant sense‚ is to help him grow
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video rental industry is an ever evolving industry that changes with the economy‚ evolution of culture‚ and technology. Due to the changes in general environment surrounding the video rental industry‚ it can be said that this once lucrative brick and mortar industry has gone through a death and rebirth. New concepts of distribution such as Netflix‚ Redbox‚ and cable rentals have hastened the extinction of the weekend drive to the video rental store. Various forces influence the video rental industry
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Buying our dream car brings us joy and regret It was the month of December of the year 2013; I was stressed out‚ depressed and at times I even felt sick. December 21st was right around the corner and I was struggling to gather the money that would keep me from living in my car or worst-case scenario‚ in the street. Ever since I was in grade school‚ I hoped that by the time I was 22 years of age‚ I would own the latest model car of the SLK class Mercedes Benz. I always imagined of how great that
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[pic] Cambridge International College 422 Little Collins St‚ Melbourne‚ Australia Telephone: +61 3 9663 4933/Fax +61 3 9663 4922 Diploma of Marketing (BSB51207) COVER SHEET & FEED BACK FORM |Student ID |Name |mobile | | | | | | |
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