A study on the various factors affecting consumer’s buying behaviour of Pepsi and its brand personification in Gurgaon. Submitted by Aamer Rushnaiwala Priyanka Kawatra Shakeb Khan Tanuj Arora Meenakshi Mishra Sudeepta Barua IILM INSTITUTE OR HIGHER EDUCATION‚ GURGAON Sector 53‚ DLF Golf Course Road‚ Gurgaon-122003 DECLARATION This report is submitted after thorough collection and analysis part for the subject Market Research undertaken in the fourth term from 1st February 2012 to
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be considered while interpreting or predicting an outcome of a statistical analysis is a well balanced and well selected population. Sample is to be selected considering different aspects of the problem so that the result will not be biased. This demands the proper understanding of the statistical tools and how to select the sample population. Moreover‚ the sample size should be sufficiently large enough to get into more finite conclusions. Ercan‚ I. (2007). Misusage of statistics http://www.bioline
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TABLE OF CONTENTS 1.0 INTRODUCTION Among the factors of production‚ the human resource element of any organization is most strategic and paramount. Performance appraisal therefore‚ is an important means by which organizations improve their chances of attaining their key operational goals. Employees‚ who know what and how much is expected of them‚ are likely to be more effective than those who are unclear about their role. It is in the light of this that organizations these days are becoming
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of 18-35 • Perception of Huella brand and its Hong Kong website Research Design The research will be conducted with the help of survey through the feedback of questionnaires from a sample of 300 people (including both male and female) belonging to the age group of 18 to 35 and will be conducted online. The sample will focus students‚ business executives and leisure travellers. The respondents used to fill the questionnaire will be based on Random Sampling. DATA ANALYSIS The answers of the questions
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is simple random sampling. Disney Studios(Movies and Music) Research approaches used for this product are observation the Disney movies and music‚ survey by online to the random viewers and listeners because used of purposive random sampling as a sample‚ qualitative measures technological devices and interviewed guidelines for interview as well. In this case we need moderator who is able to conduct a group discussion. Disney Media Network (Cable TV & Radio) Owing to the product characteristics
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The malevolent utilization of unrestricted submarine warfare by the German navy was unequivocally a breach of the rules of war. In early 1915‚ Germany controversially declared the waters surrounding Britain a war zone and threatened to sink all merchant ships approaching Britain even those from neutral countries. It was irrational to believe neutral countries would halt trade with Britain as that would result in huge economic losses. Several merchant ships including the British ship Lusitania were
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Psychology Homework Discuss the strengths and weaknesses of the Milgram obedience study. Should the study have taken place? Milgram’s study is a very controversial study as it broke many ethical guidelines and has many methodological issues‚ but it also had many strengths. One strength of the Milgram study on obedience is that the experiment was reliable as it can be replicated and the results are consistent. The fact that the experiment was a Lab experiment makes the study even more reliable
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CHAPTER THREE INTRODUCTION This chapter will examine the various methods and techniques for carrying out the study. It has included the research design‚ the population‚ the sample size‚ sampling techniques‚ the data collection instrument and the procedures for data analysis. 3.1 AREA OF STUDY The research obtained information from both primary and secondary sources of data for the purpose of this study. Primary sources: the research collected data by the conduction of interviews‚ administering of
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Department of Business Administration Rosary College of Commerce & Arts 2013-2014 A simple random sample A simple random sample is obtained by choosing elementary units in search a way that each unit in the population has an equal chance of being selected. A simple random sample is free from sampling bias. However‚ using a random number table to choose the elementary units can be cumbersome. If the sample is to be collected by a person untrained in statistics‚ then instructions may be misinterpreted
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prediction about the relationship between two or more variables Contains the IV and the DV and population about which the researcher intends to draw conclusions (IPAD) The population is the entire group of research interest from which a sample is drawn; the sample is a subsection of the population who participate in the research Eg “it is predicted that caffeine will improve the memory of adults.” Here the IV is caffeine ‚ the DV is memory and the population is adults Operationalized variables –
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