Effects of Television Commercial Repetition‚ Receiver Knowledge‚ and Commercial Length: A Test of the Two-Factor Model Author(s): Arno J. Rethans‚ John L. Swasy‚ Lawrence J. Marks Reviewed work(s): Source: Journal of Marketing Research‚ Vol. 23‚ No. 1 (Feb.‚ 1986)‚ pp. 50-61 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/3151776 . Accessed: 31/01/2012 23:11 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at
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The Swiffer Duster “Are you listening‚ Morty?” commercial is great in many ways. There is an obvious appeal to ethos‚ logos‚ and pathos‚ which many ads are unable to establish any of let alone all of them‚ and they are presented in a natural‚ flowing fashion. The stars of the commercial‚ Lee and Morty Kaufman‚ add something special that manages to make the ad memorable and distinct. Because of the nature of the commercial‚ it is also able to appeal to an extensive audience. All of these things are
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rights reserved 0160-7383/94 $6.00 + .00 0160-7383(93)E0032-9 THE TOURISM PRODUCT Stephen L. J. Smith University of Waterloo‚ Canada Abstract: An industry is characterized by a generic product and production process. For tourism to be considered an industry‚ it is necessary to show that such a genetic product and process exist. This paper argues that they do exist‚ and presents a model that describes the product as consisting of five elements: the physical plant‚ service‚ hospitality‚ freedom
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watch it for the commercials‚ in 2017 super bowl‚ KIA Niro commercial uses the comedian and actress‚ Melissa McCarthy. McCarthy was featured in the commercial as a way of pursuing the audience to purchase the new ECO Hybrid car. McCarthy drove the car to different destinations in different weather conditions. By using her humor and being loved/popular actress‚ KIA immediately benefits attention from the audience. Using fame can help a company receive business; in the KIA commercial‚ McCarthy is used
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PROPERTY PHOTOS l e a si ng opportunity 12731 towne center drive Cerritos‚ California 90703 w w w. c e r r i t o s t o w n e c e n t e r . c o m TOTAL GLA: ±550‚000 SF RETAIL / RESTAURANT SUITES WALMART DESCRIPTION Cerritos Towne Center Cerritos Towne Center is located on the southeast corner of Artesia Blvd. and Bloomfield Ave. south of highway 91 in Cerritos‚ California. As Cerritos California’s premier shopping‚ dining and entertainment destination‚ Cerritos Towne Center
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1. Within one month from the date of the commencement of the arbitral proceedings‚ Respondent shall send its Answer to the Request for Arbitration to the secretariat. The Answer shall include‚ inter alia‚ the following information: a) name‚ first name‚ corporate name‚ function‚ address‚ telephone and fax numbers‚ e-mail address and VAT-number‚ if any‚ of Respondent; b) name‚ first name‚ corporate name‚ function‚ address‚ telephone and fax numbers‚ e-mail address of the person or persons representing
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Aid is an important part of our world that helps to improve and benefit the lives of others. Aid is financial or physical support from countries or public organisations to other states that are in times of need. While Aid is most often perceived as help to regions that have suffered from natural disasters‚ it comes in many forms. Aid is also not often provided because of good will and generosity from countries‚ it is used strategically to benefit both receiving and providing parties. Financial support
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Kyler Boaz Professor Winter English 1301-010 11 October 2013 Audi Super bowl commercial: Prom Audi successfully convinces car buyers to believe that by driving one of their cars‚ they will feel brave and have confidence to do whatever they desire. In the commercial‚ a high school boy is feeling down because he is lacking a date for prom. He does not even want to go until his father tosses him the keys to the Audi. He feels as if he can do anything. The boy is filled with confidence as he drives
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I chose to analyze Dove’s Dove Men’s Care commercial because of the symbols and rhetoric the commercial consisted of. According to Root’s article "Pathos is an appeal to the emotions of an audience. (Root)" From watching this ad I gained a personal connection with the advertisement. The first thing I noticed when first watching this ad was the repetitive sound of “Dad” and the scenes that are shown shows that dads are always there when you need them to be. Sound is used throughout the whole advertisement
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the American Time Use Survey Summary conducted by the Bureau of Labor and Statistics stated that Americans‚ 15 and over‚ spend an average of 2.8 hours per day watching television. Businesses that use TV as an advertising medium to promote their product or service receive valuable air time that reaches countless viewers. However‚ many disadvantages exist as well. Larger Audience Pool * You can reach a larger amount of people in a shorter amount of time through television
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