brand in sports for 46 years. They are most known for their athletic shoes‚ but Nike manufactures all sorts of athletic apparel as well as equipment. Nike publishes many printed advertisements every day. Their ad campaign has been an iconic one‚ using repetition‚ a textbook marketing strategy‚ to create recognition of the brand. Nike ads are very commonly featured with the same basic elements in all of the printed advertisements they publish. These conventions that are constantly repeated are
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Foothill College 2011-2012 Integrated Marketing and Communications Plan Introduction The purpose of the Foothill College Integrated Marketing and Communications Plan is to support the college mission by enhancing public awareness and participation in the college’s many programs‚ services and activities. The plan seeks to increase the overall visibility of the college and reinforce its brand and reputation within the community. Foothill College prides itself on academic excellence‚ responsive student
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Campaign: Kony 2012 http://www.youtube.com/watch?v=Y4MnpzG5Sqc Short versions: http://www.youtube.com/watch?v=j36n8Kn_lUY http://www.youtube.com/watch?v=VWd0veKp1R0&hd=1 (this may be a stronger version) 1. Why we are choosing this one: This was a very successful campaign. Most of our group had heard about the Kony campaign and have shared with more than one friend; thus it was a successful viral marketing campaign. The statistics show that 112 million people viewed this video
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BUS3003 – Advertising and Promotion Management Group Project Xiaomi Advertising Campaign Executive Summary Campaign Topic Xiaomi Company Background Xiaomi is a mobile internet company dedicated to creating an all aspect user experience. Founded in 2010‚ Xiaomi has fast become one of the leading tech firms in China. The company is currently valuated at over 10 billion USD and has over 3000 employees. The “MI” in Xiaomi logo is short for Mobile Internet. But it also has other meanings‚
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CHAPTER ONE SITUATION ANALYIS To be able to come up with a good child welfare advocacy‚ the group assessed the external and internal situation. This chapter evaluates the situations and trends in a particular advocacy. It provides the information needed for planning. Background of Child Welfare Child welfare is a government- run service for protecting children and young people who are underage which are still vulnerable to abuses like commercial sexual exploitation‚ trafficking‚ child labor
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important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process
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Get a Mac: Campaign Analysis Introduction “Hello‚ I ’m a Mac... and I ’m a PC” But who are you? You have been listening to the quirky duo fight for almost two years now‚ but have you picked a side‚ are you still on the fence or could you not be bothered? The twosome at the forefront of the ‘Get a Mac’ (GAM) campaign have made it far from easy to ignore‚ in fact this campaign is proving to be one of a kind. In this paper I will discuss how this contemporary campaign has broken barriers and
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associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK” - by Chirag Rawal (BA in Marketing Management) Introduction We begin defining the two main aspects of this study. Even though there are many different views‚ descriptions and definitions of these two terms‚ I find it easier to adapt the one stated by Tony Yeshin (2006) in his book ‘Advertising’; ‘advertising is paid-for non-personal communication from an identified organisation
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com/0263-4503.htm MIP 27‚4 The planning and implementation of integrated marketing communications 524 Barbara Caemmerer Received November 2008 Revised March 2009 Accepted March 2009 Department of Marketing‚ University of Strathclyde‚ Glasgow‚ UK Abstract Purpose – The purpose of this paper is to illustrate the tasks involved in the planning and implementation of integrated marketing communications using an interesting‚ real-life case study. Design/methodology/approach – A mix
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is the Lay of Igor’s Campaign‚ which chronicles an unsuccessful military expedition lunched by Igor Svyatoslavovich‚ against the nomadic tribe of Polovtsy in 1185. In comparison‚ the other piece of Russian literature The Zadonshchina tells a tale of the Battle of Kulikovo in 1380 led by Dmitry Ivanovich Donskoy‚ and considered by the contemporaries to be a masterpiece during the late 14th century. Both equally important literatures described two different military campaigns with two Russian princes
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