EXAMINATION GUIDELINES NOTE: The examination paper contains three sections. Section A (INTERCULTURAL COMMUNICATION) is a COMPULSORY section that all students must answer. You may then choose to answer either section B (DEVELOPMENT) or section C (HEALTH COMMUNICATION). Each section in the examination paper contains five questions depending on the marks allocated per question‚ please refer to the instructions in your examination paper and follow them appropriately. Each question counts
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Chapter-1 Introduction 1.1. Executive summary The project aims at studying the customer satisfaction of Reliance communication .The project consists of five sections ‚in which first section deals with introduction and objectives of the company .the second section deals with the study of concept of customer satisfaction it’s importance‚ scope and previous researches on customer satisfaction by various authors .the third section deals with the research methodology
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The Advertising Council Earth Share Campaign: Strategy‚ Execution and Final Campaign Submitted to Mr. Rahul Sharma Faculty LHSB Submitted by Kamal Shishir Shivam Singh The Earth Share campaign team is reading itself for a presentation to the Ad Council’s Advisory Committee on Public Issues. MISSION OF ADVISORY COMMITTEE To help the Ad Council identify and evaluate significant public issues. CRC had a final executive authority on which campaign would receive approval. The advisory
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Zi Zhao ADMN3170 0440210 Retail Marketing Is All About Cultural Differences and Communication In the 21 century‚ the process of globalization is getting faster. More and more people tend to be involved in the world community. People should be able to understand people will not have too much difficulties to communicate with each other in a very same cultural background. Using the same communicate skills to communicate a person with a very different cultural background might lead that person
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31 REAL BEAUTY: RESPONSIBLE IMAGES? The Dove campaign lambasts traditional women’s traditional women’s toiletries marketing for promoting unreal images of beauty. As if women’s “reality” depended on their body shape or size….” On this long list that I have composed inside of my head I have many unanswered questions. What if I told you that beauty is in the eye of the beholder? Would you really believe me or would you just agree because it “sounds good.” Moments later will I catch you in the
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Brands which failed to judge the Indian market * * Mercedes-Benz. In 1995 the German car giant opened a plant in Indiato produce its E-class Sedan. The car‚ which was targeted at the growing ranks of India’s wealthy middle class‚ failed to inspire. By 1997‚ the plant was using only 10 per cent of its 20‚000 car capacity. ‘Indians turned up their noses at the Sedan – a model older than those sold in Europe‚’ reported Business Week at the time. ‘Now Mercedes has to reassess its mistakes and
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Executive Summary The three major issues in this advertising campaign for Coca-Cola Classic are to increase the number of people who drink Coca-Cola Classic‚ make our advertising more creative‚ and to ultimately beat our competitors. Our target market can be explained in just one word‚ everyone. Since Coca-Cola Classic had been around for many years everyone has heard of it. It does not matter what age‚ race‚ religion or what kind of financial status you have. The main thing that we need to do
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(Topic A) G11-‐ 1851Q Apple’s “Get a Mac” campaign – A study of differences between the campaign in UK and US Between 2006 and 2009‚ Apple launched the “Get A Mac” campaign that sought to highlight key differences between the functionalities of a Mac and a PC‚ often reflecting poorly on the latter. Interestingly‚ under the very same campaign‚ they engaged in different Marketing strategies by accounting for cultural differences with regards to the country
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segment itself different from Nike‚ which went well with the sports(basketball(Jordans)) theme and aligned it with youth style and music. What should they have done? The Elliot campaign made good use of the mobile as a viral marketing channel to spread brand awareness and get new customers on board on the campaign. Though people were paying for downloading content‚ it was important that they track the new followers to the store where they can touch and feel the product and experience the brand
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In advertising campaigns‚ the message been expressed is just as important as the target audience. If people get the wrong impressions from an advertisement‚ it could potentially lead to the campaign completely failing. For this reason‚ it is absolutely necessary that the right messages are conveyed so aims can be reached and to safe any inconvenience. In light of the “Share a Coke’s” campaign messaging and theme‚ the main messages been communicated were to ““Share a Coke” with friends”‚ “family”
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