Final Exam Study Guide Final Exam: 25 multiple choice/true false questions (50%) 2 required exam questions (will have to answer these) (30%; 15%/piece) 2 of 4 exam questions (will be able to pick 2 of the 4 questions presented here) (20%; 10%/piece) Example Exam question (an exam question will be similar to this in amount of knowledge and detail required to answer) “Define supply chain lead-time and the role that supply chain synchronization plays in helping cope with lead-time issues.”
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STARBUCK’S COFFEE/ MARKETING MIX VALISA BENSON‚ MKT/421 JANUARY 9‚2012 INSTRUCTOR:ROBERT HARRIS STARBUCK’S COFFEE/ MARKETING MIX Starbuck’s Coffee is not just selling products‚ but it is a label. It is a label and a brand that consumers believe in. Starbucks decided to be personal with their customers. Understanding the consumers thoughts became a main goal for the marketing team. The marketing team understands that people want to belong and people want to feel they are being or doing something
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Marketing Mix MKT/421 Marketing Mix Marketing mix is a business term that refers to the tool used in marketing. Utilizing marketing mix when determining a product or brand goes hand-in-hand with the 4P ’s price‚ product‚ promotion‚ and place. Marketing
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DOWNLOAD http://www.supportonlineexam.com MKT 571 FINAL EXAM 1. About a year ago‚ Echo began renting her movies from Netflix. She perceived Netflix to be a better source because of the enhanced selection‚ the responsivecustomer service emails she has received in answer to her online queries‚ better pricing‚ and less effort compared to renting from the store in her town. Netflix has offered Echo better ___________than the local competition. A. Total customer cost B. Customer perceived value C
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DOWNLOAD http://www.supportonlineexam.com/ MKT 571 Final Examination 1. When customers buy on the basis of a reference price or because the price conveys a particular quality image to them‚ they are being influenced by __________. a. value pricing b. the psychology of pricing c. the going-rates of competitors d. value augmented by perception e. an aggregated marketing plan for pricing 2. A common mistake in pricing is __________. a. setting prices according to demand b. revising prices too often
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ACC 421 Final Exam Wiley Plus Copy this link to your browser and download: http://www.finalexamguide.com/ACC-421-WileyPlus-Final-Exam-102.htm 1. Transactions for Mehta Company for the month of May are presented below. Prepare journal entries for each of these transactions. 2. On July 1‚ 2012‚ Crowe Co. pays $19‚628 to Zubin Insurance Co. for a 3-year insurance contract. Both companies have fiscal years ending December 31. For Crowe Co. journalize the entry on July 1 and the adjusting entry on
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DOWNLOAD http://www.supportonlineexam.com 1) Which of the following is NOT a step that might be used to improve the quality of a firm’s marketing intelligence? A. Watching how the stock market reacts to interest rate changes B. Motivating distributors to pass along important intelligence from the marketplace. C. Collecting competitive intelligence by buying a competitor’s products D. Setting up a consumer panel 2) When Molly’s parents retired‚ they decided they wanted to travel. They found an
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DOWNLOAD 1) Small companies can engage is marketing research in a number of creative and inexpensive ways‚ including _______________. A. Using its own internal marketing research department B. Buying information from database companies like A.C. Nielsen C. Setting up their own web site D. Using an online information service such as the internet 2) A marketing information system (MIS) consists of ___________. A. An organized collection of comprehensive data about individual customers
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FIN 571 Final Exam Question Answers By www.StudenteHelp.com Copyright. All Right Reserved By www.StudenteHelp.com Multiple Choice Question 51 You are provided the following working capital information for the Ridge Company: Ridge Company Account $ Inventory $12‚890 Accounts receivable 12‚800 Accounts payable 12‚670 Net sales $124‚589 Cost of goods sold 99‚630 Cash conversion cycle: What is the cash conversion cycle for Ridge Company? A. 38.3 days B. 46.4 days C. 83.5 days D. 129.9 days Find
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February 5th‚ 2012) 8 Final Examination (Week 5) (Monday‚ February 6th‚ 2012) 15 Participation (2 points per week‚ ½ point per qualifying day - 2 substantive posts = qualifying day) 10 Weekly Summaries (2 points per week) 10 Learning Team (25%) Marketing Plan: Phase I Paper (Week 2) (Monday‚ January 16th‚ 2012) 5 Marketing Plan: Phase II Paper (Week 3) (Monday‚ January 23rd‚ 2012) 5 Marketing Plan: Phase III Paper (Week 4) (Monday‚ January 30th‚ 2012) 5 Marketing Plan: Final Paper (Week 5) (Monday
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