The Upjohn Company: The Upjohn - Pharmacia Merger Pharmacia & Upjohn will be a powerful new competitor in the global pharmaceutical industry. For both Pharmacia and Upjohn‚ this merger is a bold strategic move to build a highly competitive company as the worldwide pharmaceutical industry continues to consolidate. The new company will be positioned to attain its goals of revenue growth above the industry average and operating margins exceeding 25% by 1998. Jan Ekberg‚ President and CEO of Pharmacia
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Case: Pharmacia & Upjohn‚ Inc. Rogaine Hair Regrowth Treatment Challenge: * 2/9/1996 – FDA approves Rogaine Hair Regrowth Treatment for OTC sale * 4/5/1996 – Pharmacia & Upjohn‚ Inc. request for marketing exclusivity is denied by FDA * 4/12/1996 - Pharmacia & Upjohn‚ Inc. files a lawsuit against the FDA * 4/15/1996 – A temporary restraining order prohibiting the FDA actions * 4/30/1996 – The Federal District Court rules in favor of the FDA Pharmacia &
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------------------------------------------------- Group Case I: ------------------------------------------------- Pharmacia & Upjohn‚ Inc. ------------------------------------------------- Rogaine Hair Regrowth Treatment By Marina Sicic‚ Brittany Marshall‚ and Elisa Herrmann Alternatives Alternatives to the Rogaine Hair Growth treatment are prescription and non -prescription products such as shampoos‚ lotions and conditioners‚ which are mostly used when the hair is thinning. In total‚
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Kayem Foods‚ Inc. Case Study Kayem Foods‚ Inc Buzz Marketing Al Fresco Chicken Sausage STRATEGIC ISSUES AND PROBLEMS Matt Monkiewicz is the director of marketing for Kayem Foods‚ Inc.. Mr. Monkiewicz was put under pressure to decide whether or not to us a buzz marketing plan for their Al Fresco chicken sausage brand‚ which would be implemented as part of their advertising campaign for 2006. The Al Fresco chicken sausage brand was able to capture a large portion of their target market‚ making
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Phizer-Pharmacia Merger Contents Introduction 1 Analysis 2 Did Mr. McKinnell handle the Medicare situation and WARN memo in an ethical manner? 2 Pfizer as an ‘organizational citizen’ 2 Factors that should have been considered in Pfizer’s decision 3 Applications of the theories‚ models‚ and concepts of organizational behaviour to a place of work 3 Insights and recommendations 5 References 6 Introduction 1 Analysis 2 Did Mr. McKinnell handle the Medicare situation and WARN memo in an
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Pharmacia & Upjohn‚ Inc. Factual Summary: Company Profile: Pharmacia & Upjohn‚ Inc. was created with the merger of Pharmacia AB of Sweden and The Upjohn Company of US in 1995. Pharmaceutical products account for 90% of company sales; almost 70% of company sales are made outside USA. Industry Profile: Competitors: Bausch & Lomb‚ Alpharma and Lemmon Company. 26 % reported moderate to dense hair growth with the use of Rogaine as compared to 11% reporting moderate to dense hair growth with the
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23: Mergers and Other Forms of Corporate Restructuring After studying Chapter 23‚ you should be able to: Chapter 23 Explain why a company might decide to engage in corporate restructuring. Understand and calculate the impact on earnings and on market value of companies involved in mergers. Describe what benefits‚ if any‚ accrue to acquiring company shareholders and to selling company shareholders. Analyze a proposed merger as a capital budgeting problem. Describe the merger process
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voluntary merger. There was significant value addition of HDFC in terms of increase branch network‚ geographic reach‚ customer base and a bigger pool of skilled manpower. For HDFC Bank‚ this merger provided an
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MGMT E 2720 Mergers and Acquisitions Supplemental Case Questions 1. The New York Times a. Why is there so much family control in the newspaper business? b. How did the Sulzberger family manage to retain control on the NYT after it went public? c. How does the NYT dual class structure differ from the one used by Dow Jones‚ prior to its takeover by Rupert Murdoch? d. What explains the behavior of the NYT institutional shareholders – not just Morgan Stanley but also
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MERGER AND RECONFIGURING OF HYUNDAI-KIA Byoung-Hoon LEE‚ Sung-Jae CHO The Korean auto industry continued to grow without a slump from the early 1980s to the mid of 1990s. As illustrated in <Figure 1>‚ the auto industry in Korea had shown a sustained growth in sales of domestic and overseas markets until 1996. Between 1981 and 1996‚ it recorded a notably high rate of averaged annual growth in production (22.7%)‚ domestic sales (19.5%)‚ and export (36.2%). However‚ it experienced an unprecedented
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