ICU: INTRODUCTION TO MARKETING Vladimir V. Bulatov. bbe@voliacable.com We‚ Fr 8:30 LECTURE 12. PRODUCT DEVELOPMENT II. Reading: Ch. 11‚ 12‚ addendum sent onto your e-mails. Three product levels in marketing: 1.Core product: “what the buyer is really buying?” (E.g. Charels Revson [Revlon] recognizes that: “In the factory we make cosmetics; in the store – we sell hope”). Product concept is the idea about benefits‚ not features. 2.Tangible product – a ready-to-use product that has certain
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for Gastrointestinal Hemorrhage‚ Unspecified The patient has a heme positive test‚ which means that there is blood contaminate in his stool sample. This result indicates that he may be suffering from gastrointestinal (GI) hemorrhage or gastrointestinal (GI) bleeding. According to NIDDK (2016)‚ gastrointestinal (GI) bleeding is any type of bleeding in digestive tract. There are two type of GI bleeding: upper GI bleeding and lower GI bleeding (Buttaro et al‚ 2013). Signs of upper GI bleeding include
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regulation Increased acid H. pylori responses to increased gastrin Contributes to erosion of mucosa Ulcer formation Gastric ulcer Gastrointestinal bleeding Causes chronic active gastritis Defect in gastrin regulation Increased acid H. pylori responses to increased gastrin Contributes to erosion of mucosa Ulcer formation Gastric ulcer Gastrointestinal bleeding Increased production of lipoproteins Increased production of lipoproteins Increased pressure on the abdomen Increased
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|Height 5’4”/ 162.56 cm | | | |Current medical diagnosis Syncope‚ Severe anemia‚ GI bleeding |Occupation Stock boy |Siblings None | | |Health insurance Blue Cross/ Blue Shield
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number of patients with chronic liver disease and their enriched survival. In this study‚ our aim is to identify clinical‚ biochemical‚ and ultrasonography parameters which might non-invasively predict the presence of esophageal varices and risk of bleeding in patients with liver cirrhosis. Material and Methods Total 150 Patients of chronic liver disease admitted in ward-5‚ JPMC (Sep 2011-Feb 2012) with a complaint of hematemesis or melena were included in the study. Platelet counts of 75‚000 to
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Introduction In September 2004‚ Merck (the manufacturer of Vioxx) announced a voluntary worldwide withdrawal of Vioxx because of an increased risk of heart attack and stroke. Background on PGs and COX In general‚ all Nonsteroidal anti-inflammatory drugs (NSAIDs) act as cyclooxygenase inhibitor (COX)‚ it is an enzyme that catalyzes the formation of prostaglandins (PGs) from arachidonic acid. The first step in the synthesis of PGs is the release of the arachidonic acid from phospholipids in the
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What is an Upper Endoscopy Upper endoscopy is a view of the upper part of the gastrointestinal tract. This includes the oesophagus‚ stomach and duodenum (the first part of the small bowel). An endoscopy is performed using an endoscope‚ a thin flexible tube which carries the equivalent of a video camera at the tip. Why is an endoscopy performed. Endoscopy helps in evaluating symptoms such as abdominal pain‚ nausea‚ vomiting‚ bloating‚ diarrhea‚ reflux‚ heartburn‚ bleeding and swallowing difficulty
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duodenum is called a perforation and is a medical emergency. The most common cause of such damage is infection of the stomach by bacteria called Helicobacter pylori (H.pylori). Most people with peptic ulcers have these bacteria living in their gastrointestinal (GI) tract. Helicobacter pylori release a toxin that promotes mucosal inflammation and ulceration. Helicobacter pylori also cause apoptosis and causes DNA damage in gastric epithelial cells. When apoptosis occurs and DNA damage occurs‚ inflammation
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HA Case With Sponatenous Bleeding From Ear Due To Warfarin Overdose Introduction: Warfarin has anticoagulant activity with inhibiting vitamin-K dependent coagulation factors. It has a narrow therapeutic range and it is difficult to maintain the therapeutic range. Therefore‚ over-anticoagulation is common. In this case report‚ a spontaneous isolated otorrhagia secondary to warfarin use‚ is presented. Case: A 30-year-old female patient was visited to the emergency clinic with a sudden onset of
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Generalized juvenile polyposis‚ also called juvenile intestinal polyposis‚ causes noncancerous polyps to grow in the digestive tract. Polyps usually appear before the second decade of life‚ can grow throughout the digestive system and elevate gastrointestinal cancer risk. Definition & Facts Though the disorder appears before the age of 20‚ the word “juvenile” describes the nature of the polyp’s tissues. There are three types of the syndrome with juvenile polyposis of infancy being the most severe
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