Assignment Questions: 1) How do you explain the disparity in Raja’s and Maya’s performance? To evaluate the performance of Raja and Maya‚ It’s clear to use marketing 4P concept as a way to analyze this case. To begin with the products‚ according to the case‚ Raja is perceived as an over-the counter consumer product while a Maya pill is regarded as a powerful drug. So the difference in nature explained why Raja can out performed Maya. Moreover‚ Raja tried to target men market using the masculine
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expectations throughout those countries. In Hong Kong‚ children’s birthdays had traditionally gone unrecognized‚ but McDonald’s introduced the practice of birthday parties in its restaurants‚ and now such parties have become popular among the public. Case 2: 1.
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RUSSIAN BUSINESS CONTEXT FINAL ASSIGNEMENT GAZ Group Russia: the Gazelle light commercial truck 1. What were the major challenges facing Bo Andersson when
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MARKETING STRATEGY Ryanair case What is your assessment of Ryanair launch strategy? From my point of view‚ the strategy implemented by Ryanair was perfect because it is focused on capturing those passengers who have the price as the main criterion in choosing the mean of transport. There is a wide difference between the fare of the air companies with the ferry or rail giving rise to another variables‚ as comfort or no time‚ do not influence by the time of the decision-making. However‚ Ryanair
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• If Franchisees buy things from informal sources or the above confinement on wellsprings of supply is unenforceable‚ sovereignties are forced or (if eminences are as of now part of the framework) balanced upward significantly to compensate for lost income at the Franchisor/partner level. • If Franchisees don’t get deals/item buy shares‚ they can lose their regional rights‚ be ended and/or ineligible for reestablishment. • If you are uncomfortable with the working association with a Franchisee
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short maturities debt is used to finance the company. This financing approach put a heavy debt burden on Marriott‚ resulting in huge amount of debt repayments. Upon figuring out such heavy debt issue‚ Marriot broadened its potential lenders‚ opened up the financial market‚ refinanced with long term debts as well as to change financial policy to lower the leverage. In 1975‚ Marriott shifts its hotel strategy from ownership to leasing and management contracts where they have a comparative advantage
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CASE STUDY – UPS – United Parcel Service Inc. US$42.6 Billion This article is excerpted from E-Volve-or-Die.com: Thriving in the Internet Age Through E-Commerce Management‚ by Mitchell Levy (New Riders Publishing‚ 2000‚ ISBN 0-7357-1028-7). www.ups.com History of Transformation UPS has been in the package delivery business for 95 years‚ providing services to businesses and consumers worldwide in more than 200 countries. In 1994‚ UPS began to investigate the potential of e-commerce and started
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Case Study Questions 1. What are UPS "Smart Labels?" What role do they play in UPS operations? The UPS Smart Label is a computer-generated shipping label that you can create using your personal computer. One of the key elements of the smart label is the barcode. The information contained in a smart-label barcode can benefit you significantly. Among these‚ a UPS Smart Label provides you with the following: Increased reliability‚ since the barcode contains data imported directly from your system
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pitcher sales ◎ 3C(Company‚ Customer‚ Competitor) ANALYSIS (1) Company – Using the existing Clorox’s advantages; channels‚ know-hows Instead of a health food chain‚ they used Clorox’s traditional base‚ grocery and drug outlets. And they set up the efficient business model‚ could make customer loyalty with repeated purchasing; replacement filters. Also‚ they kept insisting trustful price. They reimburse retailers not to feature the price below their MAP(minimum advertised price). (2) Customer
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