Question #01 Q # 1. What is international marketing? How it is different from domestic marketing? International marketing: International marketing involves recognizing that people all over the world have different needs. Companies like Gillette‚ Coca-Cola‚ BIC‚ and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix‚ it is also necessary to understand
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relieved by rest. However‚ there was no history of orthopnea‚ paroxysmal nocturnal dyspnea‚ trauma‚ surgery done before. After that‚ during following up for his diabetes mellitus‚ he told this symptom to the doctor‚ and then he was referred to hospital Serdang. After series investigation done‚ he was diagnosed stable angina. He was having follow up at Hospital Serdang every 3 months for his stable angina and type 2 diabetes mellitus. He had type 2 diabetes mellitus since 10 years ago‚ that diagnosed
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TOTAL VALUE OF DEAL Rs. 115.56 Rs. 104.62 PINKERTON’S 1987 408.3 381.7 26.6 27 -0.4 1988 363.387 332.4991 30.8879 21.80322 9.084675 1989 323.4144 294.3071 29.1073 19.08145 10.02585 1990 287.8388 260.4942 27.34469 16.69465 10.65004 1991 302.2308 271.2521 30.97866 17.52939 13.44927 1992 317.3423 284.8147 32.52759 18.40585 14.12173 INCOME COServices GROSS PROFIT OP EXP OP PROFIT PBT NET OF TAX 1986 367.7 342.5 25.2 24.5 0.7 0.462 -0.264 5.995886 6.617059 7.029025 8.876518 9.320344
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Question 1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? In 1980s‚ Intel faced a problem to distinguish itself from the competitors and tried to convince consumers to pay more for its high performance products. By creating the ingredient-branding campaign‚ Intel mended the matter and made history in 1991. To become distinctive‚ it chose a name for its latest microprocessor introduction that could be trademarked‚ Pentium. The
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Seligram‚ INC The Seligram‚ INC. has provided electronic testing of various components since 1983. One of 11 divisions of the company‚ Electronic Testing Operations (ETO)‚ has played a central role in the testing operations. However‚ technological advancement of testing and outdated machines have challenged the company’s prospect in the industry. The main issue‚ in the introduction of the new equipment‚ Seligram needs to find optimal system to control overhead cost. Q2 (a) Single burden pool
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1. The ups smart label is a computer generated shipping label that one can create using a personal computer . An important element of the label is its bar code. 2. A package takes many steps from the pickup to the delivery. First the starts out on the computer scheduling a pick up which is sent to the UPS head quarters. From the head quarters it is sent to DIAD. DIAD shows the UPS driver where and when to pick up the package. When the package is picked up the driver checks on DIAD that the
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Electronic copy available at: http://ssrn.com/abstract=1609817 CREDIBILITY OF THE IPO GRADING: TIME TO RETHINK KARTIKEY MAHAJAN & MALLIKA ANAND Prologue Initial Public Offer (hereinafter as ‘IPO’) in the new regime (which started as an innovation) has to be mandatorily graded by a Credit Rating Agency (hereinafter as ‘CRA’). This optimization of the IPO by the Securities and Exchange Board of India (hereinafter as ‘SEBI’) has been seen as a market innovation to ensure the credibility of
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The keys to the company’s future value and growth are profitability (ROE) and the reinvestment of retained earnings. Retained earnings are determined by dividend payout. The spreadsheet sets ROE at 15% for the five years from 2006 to 2010. If Reeby Sports will lose its competitive edge by 2011‚ then it cannot continue earning more than its 10% cost of capital. Therefore ROE is reduced to 10% starting in 2011. The payout ratio is set at .30 from 2006 onwards. Notice that the long-term growth rate
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What is the weighted average cost of capital (WACC) for Marriott Corporation? WACC = (1 - τ)rD(D/V) + rE(E/V) D = market value of debt E = market value of equity V = value of the firm = D + E rD = pretax cost of debt rE = after tax cost of debt τ = tax rate = 175.9/398.9 = 44% Cost of Equity Target debt ratio is 60%; actual is 41% [Exhibit 1] βs = 1.11 βu = βs / (1 + (1 – τ) D/E) = 1.11/(1 + (1 – .44) (.41)) = 0.80 Using the target debt ratio of 60%: βTs = βu (1 + (1 – τ) D/E)
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Metals has take into consideration the IPO proposal of David Clark‚ president of Eskimo Pie Corporation‚ rather than selling the company to Nestle Foods (Case Study‚ 2001). This analysis will identify the current value of the company at a stand-alone value and explain why Nestle Food would want to buy this company and the synergies involved for their reasoning. We will also discuss who will benefit if Reynolds Metals were to sell to Nestle or were to create an IPO. Finally we will provide a recommendation
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