advertisements and most importantly‚ execute financial transactions over the Internet. Many young start-up companies eventually find themselves strapped for cash. Netscape would definitely fall into this category as it increasing felt the pressure and loss of market-share to a growing number of competitors. Many companies find it desirable to "go public" with an initial public offering (IPO) when their equity capital needs increase to the point where the opportunity cost of remaining private and
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Top of Form Netscape IPO Introduction The case analyzes the Initial Public Offering (IPO) of Netscape Communications Inc.‚ in order to recommend a justifiable share price for the IPO. Founded in April 1994‚ Netscape Communications Corporation provided a comprehensive line of client‚ server and integrated applications software for communications and commerce on the Internet and private Internet Protocol networks. The primary revenue generator for Netscape at the time IPO was it ’s Internet Browser
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Personal selling is the marketing task that involves face-to-face contact with a customer. Unlike advertising‚ promotion‚ sponsorship and other forms of non-personal communication‚ personal selling permits a direct interaction between buyer and seller. This two-way communication means that the seller can identify the specific needs and problems of the buyer and tailor the sales presentation in the light of this knowledge. The particular concerns of the buyer can also be dealt with on a one-to-one
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management decided to embark in a second IPO process. Netflix’s management decided to pursue a public offering given the need to raise additional capital in order to sustain and grow the business. However‚ there are some internal and external factors that can affect a company’s decision to pursue a public offering: • The main internal factor is the funding concern‚ in order to sustain and grow the business‚ a company has different alternatives of funding; an IPO allows a company to raise equity‚ which
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ACCESSIBILITY 6 PART 2: FEDEX CORPORATION 7 5 COMPANY ANALYSIS 7 5.1 PRODUCTS AND SERVICES 7 5.2 STRUCTURE 7 5.3 STRATEGY 7 5.4 GENERIC POSITIONING 7 5.5 KEY STAKEHOLDERS 8 5.6 PERFORMANCE 8 5.6.1 Marketing 8 5.6.2 Operations 8 5.6.3 Human resources 8 5.6.4 Research and development 8 5.6.5 Information Technology 8 5.6.6 Finance 8 6 COMPETITORS ANALYSIS 10 7 SWOT ANALYSIS 11 7.1 STRENGTHS 11 7.2 WEAKNESSES 11 7.3 OPPORTUNITIES 12 7.4 THREATS 12 7.5 POSITIONING OF FEDEX 13 8 RECCOMMENDATION
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get what they want. A majority of society just sits around and takes advantage of the government‚ not bothering to lift a finger or to actually work. However‚ one individual particularly I have always looked up to because of his hard work is my father. No matter what the weather consists of‚ how terrible he is feeling or what all he has to sacrifice; he has constantly made it his priority to work hard to support his family. So what‚ exactly‚ does my father do that makes him so hard working? He puts
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cases‚ just to start up their business. One of the best ways that newer and less established companies have found to raise quick capital is to make a stock offering. Initial public offerings (IPOs) have historically had very large initial first day gains com- pared to the performance of the rest of the market. Historically‚ IPOs were underpriced by roughly 16% according to an industry expert at Stein‚ Roe & Fonham. However‚ in recent months‚ some IPOs have seen first day run- ups of as much as 200 to
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FedEx Corp.: Structural Transformation Through e-Business Pauling Ng and Ali R Farhoomand The University of Hong Kong FedEx has built superior physical‚ virtual‚ and people networks not just to prepare for change‚ but to shape change on a global scale. to change the way we all connect with each other in the new Network Economy. FedEx is not only reorganizing its internal operations around a more flexible network computing architecture‚ but it’s also pulling-in and in many cases locking-in
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Shelley Rushing SeaWorld IPO Week 5 SeaWorld Entertainment Inc.‚ was wholly owned by the Blackstone Group L.P.‚ before SeaWorld went public. SeaWorld owns eleven theme parks in the United States and attracts about 24 million visitors (market watch). As noted above they are in the theme park industry just like Disney and Six Flags with a proven business model and plenty of room for growth. It offers strong consumer value proposition and caters to a broad range of guest from all over the world
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In this paper‚ we outline the process by which companies are brought to market in an initial public offering. Our goals here are to delineate the specific steps that are required in an IPO‚ to demonstrate the complex inter-relationships between the advising‚ marketing‚ pricing‚ and trading functions of the IPO process‚ and to highlight the role played by the underwriter in a public offering. When a company wishes to make a public offering‚ its first step is to select an investment bank to advise
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