MARKETING MANAGEMENT- II By:- Srijana Ranjan 12BSPHH011061 Sec- K ACKNOWLEDGEMENT FIRST OF ALL‚ I AM GRATEFUL TO THE ALMIGHTY GOD FOR ESTABLISHING ME TO COMPLETE THIS PROJECT. I PLACE ON RECORD MY SINCERE GRATITUDE TO DR. K.C. PRAKASH‚ PROFESSOR‚ MARKETING DEPARTMENT‚ IBS HYDERABAD‚ FOR HIS EXPERT‚ SINCERE AND VALUABLE GUIDANCE AND ENCOURAGEMENT EXTENDED TO ME. I ALSO THANK MY PARENTS FOR THEIR UNCEASING ENCOURAGEMENT AND SUPPORT. I ALSO PLACE ON RECORD‚ MY SENSE OF GRATITUDE TO
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shopping. These stores provide “fill-in” purchases for consumer needs. Engaging into this kind of business with the right location‚ pricing strategy‚ inventory of products‚ and pleasant customer approach‚ it can generate high profit margin that can cover up expenses upon entering the business. As today’s fast technological advancements‚ convenience stores faced both an opportunities and threats in its industry. Management of different stores decided to terminate a full strategic plan in order them to stand
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situated is an Industry that is dominator by two Competitors Coca Cola and of course themselves. Although Pepsi and Coke basically go after all consumers who purchase soft drink beverage Coca Cola targets it product at the head of household. II. Marketing Mix : Product The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including carbonated water‚ high fructose corn syrup‚ sugar‚ colorings‚ phosphoric acid‚ caffeine‚ citric acid and natural flavors. The caffeine free
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Flow of the Taxonomy “Elements of a Marketing Mix” 1. Market Research – “eyes and ears of the firm” a. Data b. Target Market c. Demographics d. Quantitative e. Who/What/When/Where 2. Consumer Behavior – “mind of the buyer” a. Psychographics b. Qualitative c. Why 3. Product Adjustment/ Product Management a. Form utility b. Brand c. Price d. Package e. Position - projected/received
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Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices‚ but the brand and marketing skills they use through tactful pricing strategies. Toyota has differentiated their prices from the traditional pricing set up of many of the other automobile makers. However‚ it is their effectiveness in targeting consumers’ needs and wants that has pushed them to the top. Toyota believes the role of purchasing
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Baskin Robbins Introduction Nearly three-quarters of a century ago‚ two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun‚ inviting atmosphere. They started out in separate ventures at the advice of Irv’s father. In 1945
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Faculty of Business and Information Technology Assignment Cover Sheet Programme: Bachelor of Applied Business Studies Lecturer Name: ____TENE‚ Kingi_______________________ Paper Number and Name: _____________________________ 341 Marketing Strategy_______________________________ Assignment Title____Assessment 3______________________ Due date: ____27‚ Apr‚ 2011______________________ We‚ as the members of Group ___ [indicate your Group number]‚ certify that this is our own work and
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MARKETING MIX A. PRODUCT - Dr. Dre Beats is a company that creates high-end quality headphones. It’s products allow listeners a full music experience with the capability of producing the songs as played from professional recording studios. Their target market is: Teens the youth with allowances to spend on the latest gadgets. The Generation Y‚ the people under this category are those who are all about what’s new‚ trendy‚ and value brand names. Tag-line : "People aren’t hearing all
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access commonly-used features such as calendar‚ Pen Memo‚ World Clock‚ Calculator or Task Manager close at hand - to be launched as a pop up over full screen applications. Polaris Office: Get your work done from anywhere. With preloaded Polaris Office‚ you can view‚ edit‚ and create various documents including PowerPoint‚ Word‚ and Excel. Clipboard allows you to store up to 20 text & images‚ so you can experience advanced cut and paste function like you do with PC. Place: Distributor way choice between
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