* Product: KURKURE * Company: PepsiCo’s food division Frito-Lay * Ad Agency: JWT INTRODUCTION Kurkure was born in India‚ grew up with India DNA‚ flaunted Indian attitude‚ and has been entertaining everyone with an endearing Indian spirit….this Block busterish brand‚ now‚ rapidly is spreading its vibrant influence to as far as West Asia. Kurkure was launched by PepsiCo’s food division Frito-Lay in 1999. Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is
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FILIPINO VOTERS CULTURAL Culture- Vote buying According to NefLuczon of http://www.sunstar.com.ph ‚ whether it’s in the sphere of social media and in the corners of the street‚ it is as bright as sunlight that we heard stories of massive vote buying before the barangay elections. Vote buying still exist‚ and becoming a tradition in the Philippines because the voters themselves are looking forward to it. Imagine some people would not sleep the night before the election day‚ just to wait someone
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Assignment One — Individual Report Consumer Behavior Insights Tutor: David Toleman Student Name: DAN YU Student No.: 30123743 Due Date: 7th April‚ 2014 Executive Summary The report’s orientation is to link consumer behavior to marketing strategy. A better understanding of consumer behavior has become necessary for developing marketing strategy. The report is organized with four components: one-week purchases record and the analysis of the influences on decision
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Topic : Urban Exclusion in India with Focus on Inequalities in Urban Areas Urbanisation is the physical growth of urban areas as a result of global change. Urbanisation is also defined as the movement of people from rural to urban areas with population growth equating to urban migration. Urbanisation is closely linked to modernisation and industrialisation. Urban growth takes place as more and more people leave villages and farms to live in cities. Urbanisation is a welcome phenomenon of change
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“Where to live” is the most common question for young people cause it affects a lot to the rest of their lives. As its modern facilities‚ some people prefer living in urban rather than in rural areas. However some debate that people will harm their health when live in big city. No one is wrong and everything has its own reason. I will discuss this controversy as the following paragraphs. As I have mentioned‚ big city attracts people for its modernization including health care system‚ entertainment
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Urban sprawl and motorization are currently critical issues‚ because they cause environmental problems as well as ecological and social issues which pose a threat to human health and social stability. Urban sprawl is the enlargement of city’s development that spread far away from the centre to the outskirt of that city. Urban sprawl is the result of the increasing urbanization. Motorization happens when people mostly use cars for traveling in the city. The rise of the automobile industry supports
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model. The Tri-Component Model is made up of three potential parts including cognitive‚ affective and conative.Disneyland in Hong Konghas a uniqueattract customers.The first part of this model refers to cognition that is a consumer’s knowledge perceptions acquired via direct experience with attitude with the attitude object plus information from various source. Disneylandisan interesting placewhereyou can visit. Peopleare able to relaxfromeveryday life.The cognitive component towards Disneyland is
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Though Pope Urban II promised a heaven for the Franks and expanded Christianity‚ I believe that his message was frightening rather than inspiring. I have come to this conclusion because in an ideal mind‚ a pope‚ a man of the church is thought to be pure and pious. However‚ Pope Urban II is in fact acting as a political leader‚ scheming and plotting against the Turks‚ under the façade of a pope. In his appeal to the Franks‚ Pope Urban II begins his speech in an ominous and foreboding tone. This
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In a book written by urban legend specialist Jan Brunvand‚ “The Vanishing Hitchhiker‚” there is a trilling chapter about the theme of contamination in different urban legends. Whether it is about food or body contamination‚ those legends of contagion have been in place for quite some time‚ but not always exactly in the same form. The way those legends are infiltrated in our culture can tell us a lot about their importance and their evolution. The two legends “Alligators in the sewers” and “Spider
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world’s social problems such as poverty‚ violence‚ pollution‚ prostitution‚ AIDS‚ drug abuse‚ and unemployment‚ some of the most widespread and unfortunate social problems‚ are more prevalent in our world’s cities and urban areas. This is true not because people that live in urban areas are less honorable‚ but cities‚ and more urbanized areas attract people who don’t meet the social norm and have and/or want to be around people that are in the same situation as they are. Artists‚ musicians
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