INTRODUCTION TO THE INDUSTRY The industry is estimated to be a US$ 34 billion industry with exports contributing 5 per cent of the revenues. The growth of the Indian middle class with increasing purchasing power along with the strong growth of the economy over the past few years has attracted global major auto manufacturers to the Indian market. Moreover‚ India provides trained manpower at competitive costs making India a favored global manufacturing hub. The Indian automobile industry is going
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Management & Information Systems‚ 2012 Consumer Perception Towards Organic Food Products in India T. Bhama and Vedha Balaji1 Management Studies‚ Christ University‚ Bangalore 1 Institute of Management‚ Christ University‚ Bangalore E-mail: bhama.t@christuniversity.in; vedha.balaji@christuniversity.in ABSTRACT Consumers worldwide are becoming health conscious and are concerned about nutrition (Hart‚ 2000) and the quality of food consumed. Consumers are also increasingly concerned with food
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The Effect of Consumer Perception on Green Purchasing Behavior in Iran Mahmoud Manafi1‚ Roozbeh Hojabri2‚ Mojtaba Saeidinia3‚Ehsan Borousan4‚ ‚Pegah Khatibi5‚Bahdor Ganjeh Khosravi6 1DBA Student‚ MMU‚ Faculty of Management‚ mahmoud_manafi@yahoo.com 2DBA Student‚ MMU‚ Faculty of Management‚ rhojabri@gmail.com 3MBA Student‚ MSU‚ Faculty of Management‚ moji_island@yahoo.com 4MBA Student‚ MMU‚ Faculty of Management‚ ehsan_boroosan@yahoo.com 5MBA Student MMU‚ Faculty of Management‚ sweetestmeir@yahoo
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| Consumer perceptions about Engro’s “Omung Lassi” | A RESEARCH REPORT | CONDUCTED FOR COURSE: Methods in Business Research SECTION: C FACULTY: Ms. Saadiyeh Said RESEARCH CONDUCTED BY: Muhammad Taha Kalam 11388 Shahroz Ali 13112 Qazi Muhammad Zulqarnain-ul-Haq 12115 Syed Aabir Haider 10572 Muhammad Haris Ali 11241 | Letter of Transmittal To ;Ms. Saadiyeh Said Course Instructor ; Methods in Business Research Section C Institute of Business Management (IoBM) This document is a report that
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A Study on Consumer Perception towards Online Grocery Store By Himanshu S Mishra Submitted In fulfillment of the requirement for the degree Masters in International Management To Institu d’ Administration des Enterprises Greater Noida Campus‚ India University of Poitiers‚ France April‚ 2013 DECLARATION I hereby declare that the project report titled “A Study on Consumer Perception Towards Online Grocery Store”‚ under the guidance of Prof: Debjani Bhattacharyais
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SUMMER PROJECT REPORT “Study on increasing market share by understanding Consumer Perception”. ORIENTAL CUISINES PVT LTD THE FRENCH LOAF Submitted in partial fulfillment of the requirement of post graduate degree of Master of Business Administration Prepared By Rajalakshmi.K Amrita School of Business‚ Amrita Vishwa Vidyapeetam‚ Bangalore Under the guidance of Mr.Ramesh Kamath Chief Operating Officer‚ OCPL Dr.Pooja Sharma Professor‚ Marketing Amrita School of Business Acknowledgement
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Urban Gentrification and Urban Morphology The term ‘gentrification’ has myriads of interpretations from different geographers‚ and sociologists. Ever since‚ there has been protracted debate on its methodology‚ consequences and whether it constitutes a dominant or residual urban form. The term ‘gentrification’ was first coined by the Marxist urban geographer Ruth Glass (Glass‚ 1964) to describe the influx of wealthier individuals into cities or neighbourhoods who replace working or lower-classes
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American Eagle Outfitters American Eagle Outfitters’ main categories like denims‚ knit-tops‚ shorts and colors have been successful. The success was provided by an increase in the variety of products‚ alteration and addition of designs such as new heritage fits‚ new washes‚ colors‚ prints and designs. The retailer has well-defined apparel true to the current trends. “American Eagle stores’ comparable store sales increased by 17% and 7% in the previous two quarters. The American Eagle stores contribute
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American Eagles Outfitters (AEO) was founded in 1977 by brother Jerry and Mark Silverman. The store opened as a segment of Silverman’s Menswear‚ Inc. in Twelve Oaks Mall in Michigan. Today‚ the company is headquartered in Pittsburg‚ Pennsylvania and operates approximately 1‚00 retail stores as well as online at ae.com and aerie.com. The company has store base in approximately 150 locations in over 20 countries and ships to approximately 80 countries around the world. The company also has license
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Consumer perceptions of store brands versus national brands Abstract Purpose – The objective of this study is threefold. First‚ the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second‚ the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty towards these brands. Third‚ they want to find out whether store patronage
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