http://www.indiamart.com/company/2989003/ http://chethanwaster.wordpress.com www.redporn.com‚ www.youporn.com ABSTRACT Hindustan Unilever Ltd. is a well-known and largest FMCG company in India. HUL has always revamped its products to meet the changing needs of the consumer without compromising on the quality. This report deals with one of its premier brands "LUX". HUL leads the market in the toilet soap category with 54.3% market share. Lux has inched up to be on par with Lifebuoy in HUL’s soaps
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The key is not just the invention but the capability to innovate by bringing the product successfully to the market. An important point to remember is that focus of innovation should be providing new solutions which better meet customer needs. Innovative solutions often do not require major breakthroughs in technology. For example Direct Line became the leader in car insurance by removing the need for brokers through its telemarketing campaigns. Or Dell became the profitable computer company just
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points outs‚ behind every great company is a great marketing plan. Singapore Airlines (SIA) is one such company that has achieved success through the use of integrated marketing. The primary message "Singapore Airlines - A Great Way to Fly" has been consistently conveyed in SIA segmentation‚ positioning‚ targeting and differentiation strategies‚ which in turn creates value for their customer. 2. Segmentation strategy The success behind SIA marketing plan its in its ability to communicate a consistent
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History: The origins of BMW trace back to 1913 when Karl Friedrich Rapp‚ who was a Bavarian(well-known engineer in a German aircraft company in Munich. The company specialized in airplane engines. But it was a problematic area. He had a financial difficulties and decided to form new company owners Franz-Jozef Popp and financier Camillo Castiglioni and relaunched Motoren Werke and because Rapp was Bavarian there was a new name Bayerische Flugzeug-Werke (BFW) was formed after a short time the name
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Company History and Background Nintendo Company is a Japanese multinational company which was founded in 1889 to produce hanafuda cards. It is now one of the largest corporations in the video game industry. An Early Nintendo Poster The company‚ based in Kyoto‚ Japan‚ was founded by Fusajiro Yamauchi and was named Nintendo Koppai. Yamauchi started off his empire by producing playing cards for a game known as hanafuda. Due to the popularity of the playing cards‚ Yamauchi needed to hire extra
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In the late 1940s‚ Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino‚ California. They invented an entirely new concept based upon speed service‚ low prices‚ and big volumes. Word of its success spread quickly and in 1952 they had more than 300 franchising inquires a month from all over the country. McDonald’s is now the largest and best-known foodservice retailer and one of the two best-known and powerful brands in the market. With more
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The Cyprus Journal of Sciences The Journal of Americanos College Editor Charalambos Louca Americanos College Joseph S. Joseph‚ University of Cyprus‚ Cyprus Kalliope Agapiou-Josephides‚ University of Cyprus‚ Cyprus Krassimira Ilieva‚ Bulgarian Academy of Sciences‚ Sofia‚ Bulgaria Leonidas A. Phylactou‚ Cyprus Institute of Neurology & Genetics‚ Cyprus Marianna Sigala‚ University of the Aegean‚ Greece Mary Koutselini-Ioannidou‚ University of Cyprus‚ Cyprus Mary Vaxevanidou‚ Patras Greek Open University
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Introduction Marketing orientation is defined as the implementation or completion of a marketing concept that essentially caters to the customers. The term is otherwise known as marketing concept or consumer focus. With marketing orientation‚ a small business orbits it’s proper choices across the would like and requirements from the marketplace‚ such as potential prospects. A company which is marketing-orientated has got the commitment to valuing customers and also the customers’ needs. Actually
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Background Aarong is an enterprise of BRAC and it’s a CSR based handicraft company established in 1978. Today‚ Aarong’s reach has spread beyond Manikganj to the rest of the country. At present Aarong is operating through 9 domestic outlets and one franchised outlet in London. Aarong has more than 488 products in their outlets. They have grown into a thriving international enterprise showcasing ethnic wear to beautiful crafts from silks‚ handloom cotton‚ endi to terracotta‚ bamboo‚ jute and much
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Ford Consumer Marketing Introduction to Ford Ford Motor Company is a century old company that laid the foundation for American auto makers (Wikipedia‚ 2011). Henry Ford understood early on that to be successful his company would need to be self reliant; from that idea the assembly line was introduced. Ford now offers a variety of vehicles from cars and trucks to ambulances‚ buses‚ and tractors. Today‚ consumers have hundreds of options to choose from when selecting a vehicle from any one of
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