there in market for last 26 years & it is currently best selling brand of unilever. At that time it was leading mens deodorant in Europe and was popular in india in “ grey market “. In india it was launched in 1999 Hul had the brands denim and rexona and was ruling the market. It was priced at the premium above the denim brand whch was positioned as a male deo brand * Geographic:- * Urban The axe effect promoted as the naughtiest brand in the Indian market covers male urban youth
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process by which a company makes it methods‚ especially its production processes‚ uniform throughout its organization. Standardization helps cut costs by eliminating duplicated effort and allows a company to take advantage of economies of scale when purchasing supplies. However‚ some advantages may be lost when a company decided to standardize its operations. Disadvantages Loss of Uniqueness If a company builds up a customer base that values its unique niche products‚ or if the company serves a specialized
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Building Competitive Advantage Through Market Based Management Practices In 21st Century Management practices‚ firms and corporations are constantly seeking the leg-up on the competition to increase profits and long-term value creation. In an increasingly global environment‚ competition remains stiff if not more competitive than ever before. Representing indirect forces on competitive advantage for companies‚ globalization and national and international business/trade laws have an increasing impact
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Nike the best shoe company Nike shoes are the best in the shoe company because of their popularity‚ how they are business savvy‚ and how they aren’t just about making money but helping others. Nike: the shoe company that that has taken over the world in the shoe game. Nike shoes are the best in the shoe company because of they are technologically advanced‚ their highly fashionable‚ and have a high popularity. Nike helps many others besides themselves. According to "Sustainable Business Report"‚.
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Global Urban Development Volume 2 Issue 1 March 2006 BUILDING GENDER EQUALITY IN URBAN LIFE 1 GENDER EQUALITY AND URBAN DEVELOPMENT: BUILDING BETTER COMMUNITIES FOR ALL Monika Jaeckel and Marieke van Geldermalsen Introduction When looking at cities from a gender perspective‚ one of the main differences affecting the use of urban space is in terms of female and male care-giving roles and responsibilities. Due to the gender-specific division of labor‚ women do most of the direct care-giving
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Jacques Bogart - Company Capsule Released On 19th September 2015 Synopsis Jacques Bogart - Company Capsule contains in depth information and data about the company and its operations. The profile contains a company overview‚ key facts‚ major products and services‚ financial ratios‚ financial analysis as well as key employees. Summary This report is a crucial resource for industry executives and anyone looking to access key information about Jacques Bogart The report utilizes a wide range
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Rural Community vs. Urban Community Some people prefer the hustle and bustle of the city life while others prefer the relaxed and laid back life of the country. Living in a rural community and living in an urban community are completely different. Most people have their preference of where they would like to live. Your lifestyle will always be influenced by the society in which you choose to live. Some people find a rural life boring while other people find an urban life too chaotic. To some people
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Packard Hewlett Packard is a technology solutions provider to consumers‚ businesses and institutions globally. The company’s offerings span IT infrastructure‚ global services‚ business and home computing‚ imaging and printing. Hewlett Packard company headquarters are located in Palo Alto‚ California. HP serves more than one billion customers in more than 170 countries on 6 continents. HP has approximately 150‚000 employees worldwide. The company’s mission is to invent technologies and services
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Long Island University | E-Commerce Project | How Companies Use Their Website to Gain and Sustain Competitive Advantage | Course:MBA 620-001Instructor:Dr. Shailendra C. Jain Palvia | Li‚ YiLiao‚ JiaxingLin‚ FangyunLuo‚ Kaikai | 12/1/2009 | | 1. Background Electrical commerce‚ commonly abbreviated to e-commerce‚ generally consists of the developing‚ marketing‚ selling‚ delivering‚ servicing‚ and paying for products and services over electronic systems such as the Internet and
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Very simply‚ the term competitive advantage means the positioning a firm takes in relation to other firms in its industry. According to Michael Porter‚ there are three different way to sustain a competitive advantage. These three different strategies are cost leadership‚ differentiation‚ and focus. The term cost leadership describes when a firm provides the same or similar services or products as other firms but does so at a lower price. The term differentiation means a firm offers a superior
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