me‚ should you have any questions or concerns. Chapter 10 – Product and Brand Decisions 1. Generally speaking‚ which of the following statements is true concerning product attributes: a. Tangible product attributes are more important than intangible ones. b. Intangible product attributes are more important than tangible ones. c. Both tangible and intangible product attributes are important. d. Neither tangible nor intangible product attributes are important. Advertising‚ company name‚ news stories
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Why do companies need a strategy? Strategy is very important for a business. Without a strategy an existing business can drift away from its customers and become uncompetitive with its environment and eventually the business will stop making profit. This is known as strategic drift. In other words‚ having a strategy is a way to remain competitive or it is a way of forcing a strategic change when an organisation has drifted away from its environment and is staring to fail. Lately‚ these strategic
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is to know and understand the customer so well that the product or service fits him and sells itself." To this end‚ the function of marketing research is to supply management with accurate‚ timely and relevant information (on consumer behaviour‚ markets‚ competitors) to reduce the uncertainty of decision making (regarding pricing‚ promotion‚ product & package design and distribution). Management makes numerous decisions on a daily basis‚ and these decisions are impacted by variables such as economic
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What is the difference between competitive advantage and comparative advantage? Answer: An advantage that a firm has over its competitors‚ that differentiates the Product or services offered by the firm and allows the firm to reduce it’s Cost or generate Higher Revenue or Margin is known as Competitive Advantage. A competitive advantage is something that a consumer views in a product or service as having higher value than the other competitors of the firm in the industry. It is an expertise that
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Urban sprawl in North America Introduction After the Second World War‚ the development of planning in North America transformed a lot. Under the influence of the war‚ the major planning principle of Britain in this period more focuses on post-war reconstruction and promoted the economic recovery. In contrast to Britain‚ although America attended the war‚ it had fewer negative effects on American development which it even promoted the economic development in America (Liu‚ 2010). Therefore
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reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. "Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions‚ communications‚ advertising and other marketing mix variable" (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they put a product
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Stock market crash of 1929 The stock market crash of 1929. Lots of people ask the question‚ how did it happen? Or What was the after math of the crash? Today these questions will be answered‚ and you will become a little bit more knowledgeable on the stock market crash of 1929. In my opinion the 1929 crash was much bigger than 2008 and caused more damage to the economy. Let’s talk about why the stock market crashed in 1929 as well as the aftermath of it. On October 29‚ 1929 ( Black Tuesday ) 16
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MERCOSUR How would a Mexican company trying to enter the Argentine market proceed and what difficulties would it have to face? Mexico MERCOSUR Source: Based on http://www.mapaamericalatina.com‚ 13 February 2013 INTERNATIONAL BUSINESS Professor: Paul Meyer Written by: Alison del Olmo & Alejandra Barrera Cárdenas Deadline: 1st March 2013 TABLE OF CONTENTS EXECUTIVE SUMMARY..................................................................................................3 ABBREVIATIONS
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Density Matters: The Effects of Urban Growth Boundaries on Florida Urban Densities Prepared by Submitted to ___ Executive Summary Urban growth boundaries (UGB) are a growth management tool adopted from early English land use traditions to categorize land use. UGB’s are boundaries that clearly delineate the limit of the urban density growth permitted and supported by the issuing municipality. Florida instituted the Growth Management Act in 1985‚ mandating local comprehensive
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I am standing here to deliver a speech on ‘Why do teenagers need to have fun?’ Ladies and gentleman‚ fun means enjoyment‚ entertainment and the pleasure of life. I believe all if you must have the experience of being fun. But what you do not know‚ teenagers like us need to have fun and there are many advantages of having fun. Could you imagine the world with no fun at all? Surely it will be a dull as ditch washer for sure. First‚ teenagers need to have fun because having fun can enhance their social
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