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    Rural Marketing

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    Asian Journal of Agriculture and Rural Development‚ 1(1)‚pp.1-20 2011 A Need For Paradigm Shift to Improve Supply Chain Management of Fruits & Vegetables in India Abstract Author Piali Halder Assistant Professor (Marketing) in AsiaPacific Institute of Management‚ New Delhi‚ E-mail: piali@asiapacific.edu Mobile : 9350203111 Simayan Pati PGDM(Marketing & Operations) student in Asia-Pacific Institute of Management‚ New Delhi‚ E-mail: pati.simayan@gmail.com‚ Mobile : 8802296665 As the

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    for search of better living opportunities‚ people use to migrate from rural to urban areas. Rural areas are lagging behind in all good opportunities of life. It is an alarming situation for India. Father of nation‚ Mahatma Gandhi says‚ “India inhabits in villages”. But after seven decades of our independence‚ we fail to develop our villages and make them self-sufficient and self-reliance. Situation is going grim day by day in rural areas because of emigration from villages‚ destruction of cottage and

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    Rural Development

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    end years of World War II‚ Development Communication emerged as a field as a combination of political and economic factors in Asia‚ Africa and South America namely the third world. From the ‘70s‚ however‚ development concept was refined and broadened through the addition of ecological dimensions and technology transfer. With the advent of globalization in 1990s‚ Development Communication has gone through a sea change; the effect was naturally felt in India‚ especially in the rural belt and more importantly

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    Rural Diversification

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    Rural Diversification: The Lake District: Farm Diversification: In the Lake District‚ there are a number of ways in which farm diversification has taken place. For example‚ as the income that farmers receive has decreased‚ they have to creative new ways to make money. On way of doing this is when their sheep are clipped‚ although their fleece is poor quality and colour‚ they can sell it for loft insulation or carpets. Also‚ the Lake District has become a popular tourist destination and as a result

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    Rural Marketing

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    and markets these products in India and across the globe. Coromandel is the second largest manufacturer of Malathion and only the second manufacturer of Phenthoate. Coromandel has also ventured into the retail business setting up more than 640 rural retail centers in the States of Andhra Pradesh and Karnataka. The Company clocked a turnover of Rs.9‚ 823 crore during FY 2011-12. lt was ranked among the top 20 best companies to work for by Business Today and was also voted as one of the ten

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    rural tourism

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    ARTICLE IN PRESS Journal of Rural Studies 22 (2006) 117–128 www.elsevier.com/locate/jrurstud Re-conceptualising rural resources as countryside capital: The case of rural tourism Brian Garrod Roz Wornell‚ Ray Youell Institute of Rural Sciences‚ University of Wales Aberystwyth‚ Llanbadarn Campus‚ Aberystwyth‚ SY23 3AL‚ UK Abstract Commentators tend to agree that the rural resource is becoming increasingly subject to pressures arising from an ever wider range of economic‚ social‚ political

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    Urban Tourism

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    communities together as well as regenerate local culture. Every area has its own requirement‚ culture and climate and it is necessary that urban areas are designed considering all these needs rather than following designs. This essay discusses how and why ‘creativity’ rather than ‘flagships’ are necessary to regenerate communities. Creativity and Cities Add History Here!!!!!!!!!!!!! Creativity has become a widely researched topic particularly in tourism and urban development. It is evident that cities

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    Urban Agriculture

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    heading “Urban Agriculture for Sustainable Development” at City Campus‚ University of Technology Sydney‚ Australia. Urban agriculture is probably as old as our cities‚ but never received much attention from the aspect of planning and governance till now. Urban Agriculture‚ the “integration” of farming into the urban economic and ecological system and also embedded in and interaction with the urban ecosystem such linkages includes the use of urban residents as laborers‚ use of typical urban resources

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    Urban Education

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    located in the suburbs and rural schools are located in small‚ rural areas. Urban Education is defined as education taught in a school located in the city (urban areas). These schools have numerous distinct traits that make them easy to be recognizable. The students that attend these schools come from a wide variety of homes‚ incomes‚ beliefs‚ morals‚ priorities and are mostly African American‚ Mexican‚ and Asian. Unlike suburban and rural schools‚ the classrooms in urban education are often overcrowded

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    Urban Sociology

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    Urban Sociology Towns and cities as we know them today‚ become what they are because of a serious of events that gradually changed and shaped them from what they were to what they are now known for. The earth is home to approximately some six billion people‚ living in the cities and rural areas of around about 200 nations as stated by Macionis & Plummer (2012). This was not so in the past‚ before all these cities and towns emerged people lived a nomadic life‚ moving from area to area in such of

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